7 quiz ideas to generate leads for your cybersecurity business

To keep getting new cybersecurity clients smoothly and consistently, you must take control of your funnel, helping your audience understand their problem, discover your solution, trust you, and buy from you.

Most businesses rely on a generic PDF lead magnet and expect their target customers to connect the dots on their own.

Instead, you can stand out and close more deals with a dynamic quiz and a personalized funnel (for example, starting with a valuable resource along the lines of “How Secure Is Your Business Data?”).

We’ll show you how it all works in practice and give you 7 cybersecurity quiz ideas to get you started today.

Why use a quiz as a lead generation tool for your cybersecurity business?

Quizzes are some of the most effective B2B lead magnets, and they’ll work particularly well for your cybersecurity company.

• Attractive freebie – Traditional lead magnets (like downloadable PDFs and checklists) are the same for everyone, and they’re so overused that their landing pages only convert at 3-10%. ScoreApp quizzes, on the other hand, average a whopping 30-50%. Why? Higher perceived value: quizzes offer an interactive, dynamic, and personalized experience, tapping into your audience’s curiosity and desire for self-discovery
• Understanding each lead’s situation – You literally get to ask questions to your target customers! Not only will you learn more about your overall audience: you’ll discover each participant’s situation, such as their industry, biggest cybersecurity risk, or main misconceptions. With ScoreApp, you can then use these insights to segment and pre-qualify your leads automatically (more on that soon)
• Building trust – With your cybersecurity quiz, strategic questions, and insightful results, you’ll stand out from all competitors and position yourself as an expert, showing your audience you really know your stuff and are there to help them
• Personalization – Nowadays, 72% of customers only engage with marketing messages tailored to their interests. That’s one of the reasons why traditional lead magnets and generic funnels (= sending the same emails to everyone) no longer work as well as they used to. When you start with a ScoreApp cybersecurity quiz, on the other hand, you can personalize your marketing and touchpoints around each participant’s answers
• More and easier sales – Instead of making the same generic offer to everyone, you can recommend the right solution for each lead or invite them on a call with a message referencing their situation. Then, no more starting from scratch: use their quiz answers to guide your sales conversation, closing more deals. Genius, isn’t it?

With ScoreApp, our quiz marketing platform, you can create a cybersecurity quiz lead magnet for FREE

Plan the right quiz funnel strategy for your cybersecurity company

Quizzes are indeed more effective than traditional PDF lead magnets, but you still need the right idea and system.

Pick a cybersecurity quiz topic that adds value to your customers 

An effective cybersecurity quiz idea hits this sweet spot:

• It’s valuable for your target customers – Otherwise, they won’t sign up for it! For example, it could solve a small problem, give them an easy win, or help them understand their current risks
• It feeds into your goals – Your quiz should position your cybersecurity solutions as the logical next step while aligning with your specific objectives. So, what do you want to achieve? For example, you might wish to book more calls with pre-qualified prospects or link to the most relevant solution without a call

Have a plan for what happens after your quiz

Think of your cybersecurity quiz as the first part of your funnel, not a standalone piece of content.

• Segmentation – How do you want to divide your participants into groups? How can you identify your ideal customers? For example, this could be based on their industry, turnover, or biggest cybersecurity threat
• Results pages – Make them insightful and in-depth, including tailored advice and relevant calls to action for each segment
• Integrations – To nurture your leads directly after your cybersecurity quiz, connect it with the tools you already use, like your email marketing platform or CRM (ScoreApp offers you integrations with lots of popular platforms) 
• Nurturing – Set up personalized workflows or email sequences for each segment. For example, talk about their biggest cybersecurity risk, put it into perspective, share stories of businesses that didn’t take action soon enough, and show them how you helped a company that used to be in their shoes
• Call to action – Plan how you’re going to compel your new leads to take action after they’ve been nurtured (for example, by recommending the best cybersecurity solution or package for their situation or inviting them on a call with a message referencing their quiz results)

That way, you’ll have a full quiz funnel always working in the background for you, attracting, nurturing, and converting new cybersecurity leads.

7 engaging quiz lead magnet ideas for your cybersecurity company

Consider tweaking them and making them more specific to really match your business, audience, and goals.

To get your creative juices flowing, though, here are some effective cybersecurity quiz ideas to start from.

1. “Is Your Remote Workforce a Cybersecurity Risk?”

You know this better than we do: when introducing or switching to remote work, some companies only provide laptops and… that’s it. Business as usual.

So, this cybersecurity quiz shows them whether their employees are following best practices or unknowingly exposing sensitive information.

Why it’s valuable for your target customers: it helps them assess their situation from a different, more informed perspective. You can also include simple tips to offer them a quick win

Follow-up potential: after identifying those at higher risk, invite them on a call to discuss the right solutions

2. “What’s Your Cybersecurity Readiness Score?”

This compelling scorecard-style cybersecurity quiz shows businesses what they’re already doing well and what’s still putting them at risk.

Why it’s valuable for your target customers: it triggers their curiosity and offers them a free self-assessment 

Follow-up potential: after segmenting them into high, medium, and low-risk categories, nurture them in a personalized way, putting their situation into context and showing them the dangers of not doing anything. Then, invite them on a call with a tailored message referencing their results 

3. “How Secure Is Your Business Data?”

This cybersecurity risk test highlights whether or not someone’s data and systems are as secure as they think.

Why it’s valuable for your target customers: it allows them to fully understand their cybersecurity situation, uncovering potential vulnerabilities and putting them into context. You can also include relevant tips for each range of scores

Follow-up potential: educate each segment on their biggest issues and risks, and recommend the right solution or package to solve them

4. “Could Your Company Survive a Cyberattack?”

Most businesses think “It’ll never happen to us.”

Instead, this cybersecurity incident response quiz offers them an opportunity to look into it and prepare for a potential attack before it’s too late.

Why it’s valuable for your target customers: it taps into their curiosity, reveals weak points in their current defences, and gives them a personalized security score

Follow-up potential: put their results into perspective by sharing stats, real-life stories, and the actual cost of a cyberattack. Then, invite them on a call to craft the right plan of defence

5. “Are You Making These Common Cybersecurity Mistakes?” 

This educational and shareable cybersecurity quiz angle is perfect to grab the attention of new, top-of-the-funnel leads, reaching more people while building authority.

Why it’s valuable for your target customers: it’ll make them curious, help them understand their situation, and educate them on those risks. You could also include a tip to showcase your expertise and offer them a quick win

Follow-up potential: help each segment understand the consequences of their biggest cybersecurity mistake or threat. Share relevant client stories and stats, and after nurturing them, invite them on a call

6. “What Type of Hacker Threatens Your Business Most?”

From phishing to ransomware, most people and businesses aren’t aware of what they’re really risking, let alone the difference between those types of attacks.

This cybersecurity quiz will open their eyes and give them a precious advantage. 

Why it’s valuable for your target customers: it introduces a villain (intriguing!) while helping them assess their current defence system

Follow-up potential: tailor your emails around each segment’s “villain”, including data and real-life stories. Then, recommend the perfect solution to defeat it

7. “What’s Missing from Your Cybersecurity Stack?”

This scorecard will especially appeal to middle- and bottom-of-the-funnel businesses that are already aware of the importance of cybersecurity.

Why it’s valuable for your target customers: it’s a free audit of their current cybersecurity stack, showing them what they’re already doing well and what they should incorporate to fully protect themselves (while removing confusion and choice overload)

Follow-up potential: put those specific risks into perspective and recommend the cybersecurity package missing from their current stack

Start generating leads with a ScoreApp cybersecurity quiz funnel

No more wondering where the next client is coming from, wasting hours talking to wrong-fit prospects, or trying to sell to everyone in the same generic way.

With your ScoreApp cybersecurity quiz funnel, you will:

• Reach and impress more of the right people
• Understand their unique situation and risks
• Personalize your follow-ups accordingly, making them more relevant and effective and turning more leads into customers

… all automatically.

Start from a template (like the Cybersecurity Incident Response, Remote Workforce Cybersecurity Quiz, or Cybersecurity Risk Score) or our intuitive drag-and-drop builder, and launch your cybersecurity quiz with ScoreApp today and for FREE.