How to build a pet personality quiz to attract more customers

Vets, groomers, dog walkers, trainers, pet shops, food brands, subscription services… It doesn’t matter what type of pet business you run. The best way to reach and connect with more of your target customers?

Focusing on their furry (or scaly and feathered) friends rather than always talking about the services or products you sell. That’s where a pet quiz comes into play.

When done right, it’s not just a fun and shareable resource for engagement: it’s a strategic tool to collect your audience’s contact details, understand their unique situation, and recommend the right products, services, or next steps for them.

Here’s how you can create a pawsome pet quiz with ScoreApp.

Why a pet quiz works so well for all kinds of pet businesses

Quizzes are some of the most effective lead magnets in general. While the landing pages of downloadable PDFs only convert at 3-10%, ScoreApp quizzes average 30-50%. But why are they particularly great for your industry?

• Emotional connection and curiosity – Owners are itching to talk about, celebrate, and better understand their pets. So, a quiz taps into that element of curiosity while making their pet the star of the show
• Personalization – Pet owners want what’s best for their little friend, not a one-size-fits-all solution or generic advice. So, not only will the quiz itself provide a dynamic and tailored experience: by segmenting your participants based on their pet personality types, it can then recommend the right products or services for them
• Shareability – Pet owners love to share fun and lighthearted content about their furry friends! This will help you reach even more people without spending additional money on ads
• Trust – From your questions to valuable results and post-quiz recommendations, you’ll show your audience that you know your stuff and have their pets’ best interests at heart 

What types of pet personality quizzes work best?

It all depends on what you want to achieve with your pet quiz. So, to come up with a strong idea, start from:

• Your target customers – What type of pet owners are you speaking to? What are they struggling with, and what do they value the most? Your quiz must make them feel like they learned something useful or had a fun, valuable experience (or both!)
• Your type of pet business and goals – How will your pet quiz feed into your products or services? For example, you might wish to grow your list fast with an engaging resource, to recommend the right products automatically, or to book more 1:1 consultations

So, the pet quiz that’ll work best for your business is simply something that appeals to the former and works with the latter.

When you’re clear on that, it’s also easy to come up with relevant questions and find the right tone. For example, if it’s a toy-related quiz for engagement, you can embrace a fun angle and puns. If it’s a pet euthanasia quiz to assess their quality of life, you should be very mindful.

To help you get there faster, here are some ideas. 

Examples of pet quizzes 

• “What’s Your Dog’s Playtime Personality?” – This pet quiz angle is perfect to reach and engage more dog owners and to recommend the right toys, activities, or training services for their four-legged friend
• “Find Your Cat’s Dream Treats” – Ask questions about their cat’s preferences and health, and suggest the purr-fect food products or supplements
• “Is Your Pet an Adventurous Social Butterfly or a Couch Potato?” – Help owners find the right daycare, socialisation services, or retreat-style care for their pet
• “Pet Quality of Life Assessment” – Using empathy and objective questions, show owners whether they can make their pet more comfortable or whether it’d be kinder to prevent further suffering
• “What Pet Should I Get?” – Grow your audience with a fun and useful pet finder quiz. Then, invite them to your store, perhaps with an exclusive and time-limited discount 

How a pet personality quiz will grow your pet business

Forget about quizzes that are just about engagement or with results that disappear faster than a dog hearing the word “vet”! The right pet quiz will also help you get more paying customers through:

• A focus on lead generation – Stay in touch with your participants. Capture their email addresses before showing them their results 
• Social reach – The results of a pet quiz are highly shareable (who wouldn’t want to shout about their beloved dog being a social Butterfly or their cat’s personality being “Princess of the house”?). So, you’ll also reach more people for free
• Segmentation – Divide participants into categories based on the type of pet they have, their personality traits, habits, preferences or… whatever’s most relevant in your case!
• Personalized nurturing – Use your quiz as a strategic starting point. Then, set up automated emails to nurture your new leads, showing different messaging and recommendations for each segment
• Increased sales – When you get to nurture your audience in a personalized way and recommend the right products, bundles, or services for them, you’ll turn many more into customers 
• Customer retention – Your pet quiz won’t just reach more owners: it’ll keep them in your world thanks to those valuable email sequences, tailored tips, and offers

How ScoreApp simplifies pet quizzes while making them more effective

Never created a pet quiz before? Not a problem. With ScoreApp, you won’t need to chase your tail thanks to:

• Customizable quiz templates – Start from scratch with our intuitive drag-and-drop builder, or personalize an existing template to match your angle and brand
• Automatic lead capture – Collect and store your audience’s contact details. You can also retarget anyone who abandons your quiz before completing it
• Segmentation tools – Once you’ve set it up, your quiz will automatically divide your leads into categories based on their answers
• Integrations – Connect your pet quiz with your email marketing platform, CRM, or other third-party tools, continuing to nurture your leads in a personalized way
• Dynamic results pages – Wow pet owners with visually stunning and more personalized results, including relevant calls to action

Create your pet quiz with ScoreApp today and for FREE

Promoting your quiz on pets to reach even more owners

From now on, place your pet quiz at the core of your marketing. For example:

• Add your landing page to your website, promote the quiz on your homepage, and use banners and pop-ups to make it impossible to miss
• Link to it in your social media bios
• Create fresh content around it (from blogs to videos and social media posts), and use the quiz as your call to action
• Share it on relevant pet owner Facebook groups and forums
• Post videos of pets “taking” your quiz, especially on Instagram and TikTok
• Use visual platforms like Pinterest to reach pet owners looking for inspiration or answers
• Run a fun competition, or consider more incentives (like a chance to win a free grooming session or a treat bundle)
• Send your quiz to your existing email list to re-engage them and segment them
• If you have a physical store or location, use QR codes and signs to promote your quiz
• Collaborate with complementary pet businesses to plan some cross-promotion

Get more customers, and grow your pet business with a ScoreApp pet personality quiz 

Pet quizzes are fun, but they can be so much more than just a tool for engagement.

When you create a full funnel with ScoreApp, you’ll get to reach more pet owners, learn all about their furry friends, and recommend the perfect product, service, or next step for them.

Much better than sending the same generic marketing or promotions to everyone! So, get the (squeaky) ball rolling: launch your ScoreApp pet quiz today and for FREE.