Steal Jason Graystone’s $12 million lead qualification strategy

Getting leads isn’t the problem. Knowing which ones to talk to is.

Most businesses don’t struggle to generate interest. They struggle with low-quality enquiries, too little clarity, and too much time spent with the wrong people.

That’s exactly the challenge Jason Graystone ran into as his coaching and education businesses scaled.

The demand was there. The audience was there. But sorting serious buyers from casual browsers was becoming harder and more expensive than it needed to be.

Instead of hiring a sales team or pouring money into ads, Jason built a simple ScoreApp funnel that quietly did the work for him.

That system went on to generate $12M in revenue in just 10 months, with:

• $0 ad spend
• No sales team
• 36% conversion rate

We now call it the Jason Graystone $12M Blueprint – and in this guide, we’ll break down how it works, why it converts so well, and how you can apply the same strategy in your own business.

Want the full video walkthrough + Jason’s exact templates?
Get the complete $12M Blueprint here – https://pages.scoreapp.com/jason-graystone-blueprint

The problem most funnels create

Most lead magnets are just built to educate, not to qualify.

They attract:

• Curious browsers
• Freebie collectors
• People who aren’t ready – and may never be

So Jason flipped the model. Instead of using a quiz or assessment as a simple opt-in, he treated it as a standalone product – something that delivers real value, clarity, and insight even if the person never buys anything.

That mindset shift changed everything.

Why this funnel works

Jason’s funnel is built around four core principles:

1. Paracetamol questions

Most funnels fail because they ask the wrong questions. Jason calls these vitamin questions – useful in theory but easy to ignore.

Instead, his funnel uses paracetamol questions – focused on specific pains… the kind people want relief from.

Most assessments ask:

“How advanced are you with [X]?”

“Which areas of [X] would you like to improve?”

Jason’s questions ask:

“Are you currently struggling with [this specific frustration]?”

That shift changes everything:

• More completions – people complete the assessment faster
• Better lead quality – only problem-aware prospects continue
• Better sales conversations – follow-ups are tailored and relevant, not generic or pushy

Instead of feeling like a survey, this funnel feels like clarity.

And once someone has named their problem, they’re no longer browsing – they’re ready for answers.

2. Dynamic results videos

Instead of sending everyone to the same generic results page, Jason created personalized videos that change based on someone’s score.

Prospects regularly say it feels like the video was recorded just for them – because, in a way, it was.

That level of relevance builds trust instantly.

3. Radical generosity

Jason gives away:

• The thinking
• The framework
• The strategy

And something surprising happens.

The more clarity people get, the more they want his help implementing it. No pressure. No pitch. Just momentum.

Jason’s philosophy is simple: people don’t pay for information – they pay for implementation.

4. Score-based follow-up (no chasing)

Once someone completes the assessment:

• They’re already pre-qualified
• They understand their problem
• They already trust the process

Because every lead is tagged and segmented based on their answers, follow‑up becomes relevant, not pushy.

Why ScoreApp makes this possible

ScoreApp isn’t just a quiz tool.

It’s built specifically to:

• Qualify leads before you speak to them
• Personalize messaging at scale
• Segment audiences based on real intent
• Replace generic funnels with relevant journeys

That’s why Jason built this funnel on ScoreApp.

Get the full blueprint and templates (free)

Jason didn’t just explain what he did.

He gave us:

• His exact ScoreApp funnel
• The questions, pages, and structure
• A 30-minute wlakthrough video
• A launch guide showing how it all fits together

So you don’t have to build it all from scratch.

Watch the full 30-minute video, access Jason’s exact ScoreApp templates, and see how to adapt it for your business – https://pages.scoreapp.com/jason-graystone-blueprint