5 lead magnet ideas to get more interior design clients
To impact more clients and run your business smoothly, you need a consistent stream of leads.
Most interior designers try to attract them with generic PDF lead magnets, like offering the same checklist to everyone. No wonder they end up with a list of freebie seekers and DIYers with unrealistic budgets.
Instead, to grab the attention of the right people and turn more of them into paying clients, you need to go beyond impersonal resources. That’s where an interior design Quiz lead magnet comes into play.
We’ll show you how it’ll boost your business, including various ideas so you can get started today.
Why Quizzes are the perfect lead magnets for interior designers
- Attractive resource – Traditional lead magnets (like downloadable PDFs and checklists) are generic, the same for everyone, and incredibly overused. So, their landing pages only convert at 3-10%, and even after that… it’s hard to turn those freebie seekers into actual clients! Instead, Quizzes are dynamic, happen in real time, and offer a personalized experience, tapping into your audience’s desire for self-discovery. That’s why the landing pages of our Quizzes convert at a whopping 30-50%, and these funnels help you increase your actual sales too (we’ll show you how soon)
- Standing out – Your interior design Quiz lead magnet can feel like a 1:1 conversation and showcase your approach, personality, way of thinking, or aesthetic. So, it builds trust and familiarity, setting you apart from all competitors
- Collecting data – With static lead magnets, you only collect someone’s first name and email address. Every client has a different “dream home” and needs, though! So, instead of wasting time uncovering them during calls (if you even get to book them with enough subscribers, after starting with a generic PDF resource), do that through your Quiz questions
- Personalized nurturing – Sending generic messages that don’t feel relevant to each lead’s situation? You can’t expect them to keep engaging with your marketing and book calls with you. Instead, your interior design Quiz lead magnet can segment your subscribers (for example, based on their ideal style or budget) and pre-qualify them, identifying your warmest prospects.
Then, set up automated email sequences or CRM workflows for each group, nurturing them in a tailored way that reflects their Quiz answers (for example, by sending them relevant tips, sharing visual inspiration that matches their ideal style, talking about their biggest challenge, and explaining how you helped a past client solve it) - Making the right offer – After building momentum with your nurturing sequence, invite your warmest leads on a call with a personalized message, or recommend the right interior design package for them. Much more effective than sending the same call to action to everyone!
With ScoreApp, you can launch an interior design Quiz lead magnet for FREE
Tailoring your Quiz lead magnet to your interior design niche
Before we show you some engaging interior design Quiz ideas, remember: your lead magnet must match your specific situation. So, be intentional (just like when you plan your clients’ dream homes).
- Who are your interior design clients? – Are they residential or commercial clients? High-end or on a budget? Solo professionals or families? And what challenge are they facing? What do they value?
Meet them where they are right now (for example, are they still browsing, or are they ready to plan their makeover?) by offering them something valuable or solving a small but important problem for them - How can this Quiz feed into your interior design business? – What exactly do you want to achieve? An effective lead magnet will position your services as the obvious next step while helping you smash that specific goal.
For example, you might wish to book more discovery calls with pre-qualified prospects, sell an initial interior design consultation, or recommend the most relevant package without a call. Once you’re clear on this, you can plan the right post-Quiz nurturing sequence, too
Your strongest interior design Quiz idea sits at the intersection of these two.
For example, if you target high-end couples valuing a home that reflects their vision and status, your Quiz could be “Discover Your Power Couple Home Aesthetic” or “What Bespoke Feature Is Missing From Your Home?”
A family with kids, looking for the right blend of style and functionality while keeping a specific budget in mind? “Which Room Should Be Your Next Family-Friendly Makeover?”
5 interior design Quiz ideas to get more leads and clients
Time to get your creative juices flowing!
As seen before, your interior design Quiz lead magnet must match your business, audience, and goals. So, use these ideas as a starting point and tweak them to make them as specific as possible.
1. “What’s Your Ideal Interior Style?”
This engaging Quiz is perfect for the top of your funnel, helping you reach new people.
If relevant, tailor it to your niche (for example, when working with corporate clients: “What’s the Right Interior Style for Your Offices?”).
Why it’s valuable for potential interior design clients: it’s a low-pressure opportunity to engage with you, one that taps into their curiosity and desire for self-discovery
Follow-up ideas: on each results page, include lots of visuals and an initial invite to book a consultation. Then, keep nurturing your new leads with emails related to their ideal style, such as more scroll-stopping images, tips, and client case studies
2. The “Home Wellness Check” assessment
Maybe you go beyond style, helping clients plan a home where they feel comfortable and in harmony every single day?
Then a home wellness Quiz is perfect to connect with them and position yourself as the go-to in that niche.
Why it’s valuable for potential interior design clients: it’s a compelling free assessment of their current space, with more context and ideas on what to change
Follow-up ideas: send them tips to give them an easy win, nurture them with more context and stories of how you helped past clients create a wellness-focused home, and invite them to book a consultation
3. “Get Your Room-by-Room Interior Design Plan”
Your middle and bottom-of-the-funnel audience have already decided they want a makeover. Now, they’re ready to get inspired or even start planning it.
So, this Quiz is ideal for them. Make it more targeted if you specialize in a certain type of makeover, like kitchen renovations or turning guest rooms into home offices.
Why it’s valuable for potential interior design clients: unlike static checklists, it shows them actionable results and inspiration based on their unique situation (like their space, priorities, and needs)
Follow-up ideas: send them some visual inspiration and recommend a 1:1 consultation to turn that initial plan into their reality
4. “What Type of Interior Designer Do You Need?” / “How to Choose the Right Interior Designer” Quiz
This Quiz removes confusion and decision overwhelm for your bottom-of-the-funnel leads, especially those who have never worked with an interior designer before and don’t know what to expect.
Plus, it helps you filter out DIYers and undecided people while identifying potential clients whose budget and values align with yours (which will also position you as a sought-after authority, showing your leads that you don’t work with “everyone”).
Why it’s valuable for potential interior design clients: it helps them get clear on their priorities, budget, and next steps
Follow-up ideas: point wrong-fit leads in a different direction, nurture those who are not quite ready yet, and invite your warmest ones on a call
5. “Interior Design Budget Planner” or “Renovation Cost Calculator”
Frustrated because you’re wasting hours talking to potential clients with the biggest expectations but the smallest budget?
This interior design Quiz will save everyone’s time!
Why it’s valuable for potential interior design clients: it gives them clarity and a ballpark figure so they can have the right expectations
Follow-up ideas: nurture those with the right budget for your services, sending them attractive visuals, tips, stories of how you helped other clients, and before-and-after transformations. Then, invite them on a call to start planning their renovation
How to create your interior design lead generation Quiz
Traditional lead magnets bring you freebie seekers. A Quiz funnel delivers an elevated, personalized experience that attracts higher-quality leads, turns more of them into paying clients, and sets the right tone for your work together.
With our software, you can set yours up in 5 steps:
- Customize a template with your branding and questions, like our Home Wellness Survey
- Write the rest of your content (psst: our AI assistant can simplify and speed up the process), including valuable results
- Add your segmentation and scoring logic to divide your leads into groups and identify your perfect-fit prospects
- Connect your ScoreApp Quiz with your email marketing platform or CRM, preparing different automated sequences for each segment
- Keep reaching new people: add your Quiz to your interior design website, link to it in your social media bios, and talk about it in your marketing
The first step to start relying on this effective funnel? Launch your interior design Quiz lead magnet with ScoreApp today and for FREE.
