AI lead magnet generators: what works (and what doesn’t)

Planning on creating a new resource to grow your audience, increase your brand awareness, and eventually turn more contacts into paying customers?

An AI lead magnet generator can certainly streamline the process. Depending on how you use it, though… it can also break your funnel 

Sure, you get to create a new resource fast but, without a proper strategy and personalization, it either won’t bring you leads or will attract the wrong ones (the kinds who never buy).

Basically, while it feels like you’re saving time, you’d actually waste a lot more.

But don’t worry: there is a way of making the most of AI’s strengths while avoiding common pitfalls.

So, we’ll show you exactly what AI lead magnet generators do well and what you must bring to the table to create a funnel that actually works for you.

What AI lead magnet generators are perfect for

AI lead magnet generators can save you time and simplify the whole process, if you focus on their strengths:

• Idea generation – As long as you’re clear on your target audience (who are they, specifically? What are they struggling with? And what do they care about?) and your goals, AI can come up with lead magnet ideas that feed into both. You can use it to get clear on the right angle and format, too (like quizzes, checklists, eBooks, webinars, and so on)
• Structure or topic mapping – Having a strong idea is an excellent first step. Creating the actual lead magnet can still be time-consuming and overwhelming, though, and you might be wondering “Where do I even start?” Instead, AI can give you a good structure, showing you exactly what to focus on.
  
  For example, if you’re planning an eBook on “productivity hacks for solopreneurs”, it’ll break down what to cover in each chapter. A quiz titled “Discover your fitness profile”? It’ll suggest questions that lead to useful results and collect the data you need
• Drafting content fast – No more staring at a blank document for hours. Once you have a clear structure, use an AI lead magnet generator to fill in the gaps… but only as a starting point (we’ll show you why soon)
• Bringing text and visuals together – Some AI lead magnet generators (like Canva and ScoreApp) help with both the writing and design side of things 

What AI lead magnet generators struggle with (and why it matters)

AI can help you create a lead magnet fast. If you let it take care of EVERYTHING, though? You’ll end up with a generic resource that nobody wants to sign up for or that doesn’t help you get high-quality leads. 

So, be aware of the main weaknesses of AI lead magnet generators:

• No overall strategy – Effective lead magnets aren’t standalone resources: they work as part of a funnel that attracts your target audience, nurtures them, and turns them into qualified leads and buyers. For that to happen, you need an overall strategy and complete clarity on what your customers want. With AI, you’d be basing this on guesswork and approximations.
  
  So, plan your full funnel, and keep feeding real-life data to AI, especially when coming up with lead magnet ideas. If you haven’t got these insights at all, consider running a separate market research quiz before building your new lead magnet
  
• Generic and impersonal feel – If you’re letting AI create your entire lead magnet, you can’t expect your audience to see you as an authority or be wowed by your brand. After all, they’re reading something written by a bot or scraped from existing content.
  
  Instead, include what only you can share with your audience, like your perspective, client results, relevant anecdotes, a different way of looking at things… Something that makes them think “I love their vibe, and I can trust them!”
  
• Lack of interactivity – With most AI lead magnet generators, you can only create static resources like downloadable PDFs. Unfortunately, since they’re the same for everyone and so overused, their landing pages only convert at 3-10%. Then, even when someone does sign up for them, you’re relying on them to go back to your resource and do something with it. And let’s face it: how many PDFs are gathering dust in your Downloads folder?
  
  Instead, interactive resources (like quizzes) happen in real-time and are much more attractive and valuable because they promise a personalized experience. No wonder ScoreApp landing pages convert at a whopping 30-50%!
  
• No lead scoring, segmentation, or real data for personalization – Another problem with static lead magnets is that… you don’t learn anything about your leads, other than their “first name” and “email address”! So, all you can do is send the same generic emails to your whole list or try to get everyone on a call. Not very effective.
  
  On the contrary, personalization makes a huge difference. 72% of customers only engage with marketing messages tailored to their interests, and this leads to a 20% increase in conversions. But to do that, you need more data. For example, when you create a ScoreApp quiz lead magnet, you get to learn all about each participant, divide them into groups based on their answers, and even identify your hottest leads
  
• No real follow-up mechanism – Most AI lead magnet generators help you come up with an idea, write the content, and maybe even create the actual resource… but that’s it. What happens afterward is just as important, though. Your new leads won’t magically become customers after signing up for your lead magnet!
  
  So, consider planning workflows or email sequences to nurture your new contacts in a personalized way and recommend the right product, service, or next step for them 

How to use AI and ScoreApp to create a high-converting lead magnet

Too many businesses are churning out generic AI-generated lead magnets and PDFs. If you want to stand out and actually turn your audience into buyers, you need to do better.

That’s why quiz lead magnets work so well: they offer a valuable interactive experience and tailored results to your audience, and they also give you data to personalize your marketing and calls to action.

For example, an SEO agency could launch an “SEO Scorecard for Business Owners” while a life coach could share a “Wheel of Life Assessment”.

But how can you make the most of AI lead magnet generators while also including an overall strategy and human personalization? In 5 steps:

1. Use AI for inspiration and brainstorming – Share as much as you can about your audience, their problems, and what they care about, and clarify what you’re hoping to achieve with this lead magnet. Then, ask AI to come up with quiz ideas that hit that sweet spot 
2. Build your quiz lead magnet fast – ScoreApp gives you an intuitive drag-and-drop builder and a library of customizable, scroll-stopping templates. And with our AI assistant, you can write your full quiz within minutes, from its questions to different personalized results. Don’t forget to add your expertise and a human touch, though
3. Set your segmentation and pre-qualification criteria – How do you want to divide your participants into groups (for example, it could be based on their industry, biggest problem, or what motivates them)? What makes them a “hot lead”? Set your own criteria, and ScoreApp quiz will always do all this whenever someone completes your quiz lead magnet
4. Create the rest of your funnel – ScoreApp offers you integrations with all kinds of platforms, especially CRMs and email marketing tools. So, connect your quiz with the ones you already use. Then, set up automated sequences that nurture your participants and eventually sell to them in a personalized way. Of course, you can use AI as a starting point, but include your expertise, stories, and relevant client examples, too
5. Monitor and optimize your quiz funnel – Review your quiz lead magnet and funnel regularly: how is your audience engaging with it? This will allow you to improve it even further based on data, not guesswork

Use AI and ScoreApp to create a lead magnet that actually converts

AI lead magnet generators can speed up and streamline the process. 

If you want a funnel that brings you actual high-quality prospects and buyers, though, don’t let those tools take care of everything: plan an overall strategy, and include a human touch and personalization. ScoreApp gives you the best of both worlds. 

You’ll get to rely on a funnel that keeps generating leads, giving you precious data, and nurturing your target customers in a tailored way until they’re ready to buy.

It all starts with a quiz lead magnet: launch it today and for FREE with ScoreApp.