Online quizzes are one of the best ways to generate leads, engage your audience, and increase sales.
Why? Because when they’re done right, they are genuinely useful and valuable for your audience AND your business.
If your online quiz isn’t converting, capturing useful data, or driving sales, there are a few common reasons why.
Luckily, these mistakes are easy to fix. Especially when you use ScoreApp as your online quiz maker!
In this blog, we will explore the most frequent online quiz mistakes – and how to avoid them so your quiz performs to its full potential.
1. Making the quiz all about you (not your audience)
The mistake: Sometimes when creating an online quiz for your business, you focus too much on the insights you want to collect for your business…and not on the people you collect them from.
Why it matters: People take quizzes to learn about themselves, not to hear a sales pitch.
Framing your questions or results in a way that promotes your product or services, instead of helping your audience, is a sure-fire way to put people off working with you.
An example of this would be using the results page to try to convert people, instead of delivering helpful advice that can help them improve or change their circumstances.
How to fix it: Make delivering value to your quiz users your top priority.
Your quiz should be set up to educate, diagnose, or inspire. Choose a topic that is genuinely relevant to your target audience, and make it clear on your quiz landing page what people will gain from completing it.
How ScoreApp helps: With ScoreApp, you can set up and send personalized results at scale.
Our results Scorecards are automatically generated based on quiz scores and pre-determined audience groups, so that each person receives guidance that is directly relevant to them.
You can even include conditional logic within your quiz, so users are presented with different question pathways based on their responses.
2. Asking too many or too few questions
The mistake: Deciding on a total number of quiz questions can be challenging.
Making your online quiz too long will cause drop-offs. And if it’s too short, you may not gather enough insight on your prospects.
Why it matters: The length of your quiz massively impacts your completion rates and data quality.
Every question needs to do two things:
- Guide the user logically to the next stage of your quiz
- Enable you to collect valuable information about your ideal customers
How to fix it: Set up your quiz with 9-12 meaningful questions to keep users engaged.
If you include pre-qualification questions within your quiz, select one or two that are critical, and focus the rest on delivering value.
How ScoreApp helps: ScoreApp’s real-time quiz analytics help you pinpoint which of your quiz questions are prompting engagement…and which aren’t.
Identifying these drop-off points helps you optimise your online quiz for better engagement and user insights.
3. Using vague or irrelevant questions
The mistake: Filling your quiz with confusing questions, or questions that don’t relate to the promised outcome.
Why it matters: If your quiz questions have no clear purpose, you’ll lose users’ trust.
It might be tempting, for example, to combine two questions to make your quiz shorter or base your questions on assumptions.
If people don’t understand why you are asking them something, they’ll either decide not to finish your quiz or give you inaccurate answers.
How to fix it: To collect the most powerful insights, every question in your quiz should be clear, concise, and relevant to the overarching topic.
You also need to make sure that your questions are tied to your result logic (such as your audience segments), to make sure each person receives tailored advice once they’ve completed it.
How ScoreApp helps: Our award-winning team has designed all the resources you need to build quizzes that work.
From ready-to-use templates spanning a wide range of industries to detailed resources and tested frameworks, we can guide you to create a quiz that attracts, nurtures, and converts your ideal customers.
4. Not delivering useful results
The mistake: Giving every quiz respondent the same generic feedback or stating the obvious in their quiz results.
Why it matters: If you don’t offer truly valuable insights, support, and guidance that genuinely help your audience, they will feel underwhelmed by your quiz experience.
As a result, they won’t take the next step and become your customers – and they probably won’t recommend your business to other people, either.
How to fix it: Offer personalized insight and guidance that genuinely helps your audience.
This ethos needs to go beyond your quiz itself.
From your email marketing to free webinars and video courses, you need to deliver value at every stage of your customer journey.
How ScoreApp helps: Value is baked into every step of ScoreApp’s online quiz maker.
While setting up your quiz, you can set up score categories to create dynamic results pages that change based on people’s answers.
These reports are easily digestible thanks to eye-catching visuals and practical advice. Charts, graphs, and images help people understand their results immediately, so they can take action more quickly.
By creating a tailored experience for every lead, you make it much more appealing (and easier) for them to become your next best customer.
5. Forgetting to include a lead capture form
The mistake: Letting users complete your online quiz…without collecting their email address.
Why it matters: Your online quiz can be an incredibly powerful lead magnet.
If you don’t collect people’s contact information before they complete your quiz, you lose the chance to follow up with them and continue the conversation.
It takes around eight touchpoints to convert a lead into a sale. When you forget to collect user information, you end the customer journey after just one.
How to fix it: Include your lead capture form before you reveal quiz results.
This way, people give you their contact information to receive their results.
How ScoreApp helps: Lead-capture is built into every aspect of ScoreApp’s online quiz maker.
Registration forms requesting contact names and email addresses are automatically included on our quiz landing pages. You can also easily customize lead capture based on your quiz goal.
Once people understand the value they will receive from completing your quiz, they will be more than happy to hand over this information!
This information is then used to create individual profiles for each lead, which also stores their quiz results to make bespoke follow-up a breeze.
6. Failing to follow up
The mistake: Speaking of following up…
Your quiz is only the first step in your sales and marketing funnel.
If your customer journey ends with your quiz, you miss the opportunity to send targeted emails based on quiz results.
Why it matters: When you forgo follow-up, you lose the chance to continue nurturing and converting your leads.
You can’t assume that everyone who completes your quiz will be ready to buy immediately.
Tailored email marketing sequences (based on quiz results) are a great way to continue building relationships with the leads who need a little more time.
How to fix it: Use email automation to provide targeted next steps, resources, or offers to your leads.
We recommend setting up different lead categories based on how people respond to your quiz, so you are always offering each person the most helpful and relevant information.
How ScoreApp helps: ScoreApp seamlessly integrates with the most popular CRMs and email marketing platforms, including Mailchimp, Hubspot, ActiveCampaign, and Kit.
This allows user and quiz data to flow into pre-assigned segments in real-time, and you can use this in-depth data to create impactful, high-converting follow-up sequences.
(And if your email marketing platform wasn’t featured above, don’t worry. ScoreApp can be linked to over 3000 marketing tools and apps using Zapier.)
7. Not promoting your quiz effectively
The mistake: Creating a great quiz is one thing.
But unless you share it far and wide, hardly anyone will see it!
Why it matters: A quiz is only valuable when it is used.
The more people who find and complete your quiz, the better insights you collect. You can use this data to optimize your quiz questions, your messaging, and even your products and services.
…not to mention the fact that you will make more sales.
How to fix it: Post your quiz everywhere!
Online quizzes are engaging and interactive. They appeal across every marketing channel.
Here are a few of the different places you should share your quiz:
- Create social media posts and use your quiz in paid ads.
- Add your quiz to your website menu, with a link to the individual landing page.
- Include a link to your quiz in your email marketing sequences.
- Share a link to your quiz when you host live webinars.
How ScoreApp helps: ScoreApp’s built-in sharing tools make promoting your online quiz easy.
Our landing page builder gives your quiz a dedicated online home, which makes it easy to share across platforms.
These landing pages are easy to build from scratch, with over 50 fully customizable drag-and-drop sections.
Alternatively, if you want to get up and running as quickly as possible, we have over 100 ready-to-use templates.
Avoid common mistakes and set up your quiz for success with ScoreApp
An online quiz can be your most powerful lead generation tool – but only if it’s done right.
By avoiding these common mistakes, you will create a quiz that delivers value, captures quality leads, and fuels your marketing funnel on autopilot.
ScoreApp creates an easy path to building a smart, high-converting quiz…without the usual pitfalls!
Try our online quiz maker for free today, and launch your first quiz in under an hour!
