Sell Like Crazy: Sabri Suby’s Secret for Leads That Scale

Have you ever found yourself pouring time and money into marketing, only to get slow sales and cold leads? 

If so, leading entrepreneur Sabri Suby has some fresh ideas to help you. Clearly laid out in his best-selling book Sell Like Crazy, he explains how to build lead generation funnels that work so you can attract more buyers using value-first strategies anyone can follow. 

Suby’s argument is that, most of the time, businesses don’t have a sales problem, they have a lead problem. Why? Because they’re using an outdated strategy that just doesn’t work any more. The answer to their problem is a repeatable, digital system that attracts and qualifies the right people. 

At ScoreApp, we agree! In fact, that’s why we built a platform to help you put a lead-generation machine in action. 

In this blog post, we’ll look at the core ideas in Sell Like Crazy and show how ScoreApp can help you execute them. Whether you’re just starting out or you’re ready to scale your business, this is the book (and the tool) for you.

Let’s dive into Suby’s method—and what makes it so powerful…

Why your funnel is broken (and how Suby fixes it)

In Sell Like Crazy, Suby talks about how most funnels are non-existent, full of friction, or wildly outdated. They rely on wishy-washy messaging, weak calls to action, and the assumption that a prospect is ready to buy after seeing one ad. Newsflash: they’re not.

So, what’s Suby’s fix? A system that engages people, builds trust, and offers real value before ever asking for the sale.

Sounds simple, doesn’t it? It is, and here’s how he breaks it down into clear stages:

• Capture attention with a compelling hook
  
• Deliver genuine value upfront (e.g. a lead magnet or quiz)
  
• Nurture the relationship through educational content
  
• Present a compelling offer when the prospect is warm

Suby calls this the ‘Godfather Offer’— an offer too good to refuse.

How ScoreApp helps fix your funnel

A ScoreApp online quiz fits beautifully into Suby’s system. Why? Because it’s the perfect top-of-funnel tool that:

• Captures attention through entertaining content
  
• Delivers value instantly with personalized results
  
• Segments leads based on urgency, budget, and readiness
  
• Feeds your email marketing with detailed insights
  
• Increases conversion with personalized offers based on quiz outcomes

Instead of guessing who’s ready to buy, ScoreApp shows you, and it builds trust with prospects long before any sales pitch.

Lead with value: Why most businesses pitch too soon

Suby believes most businesses are terrible at selling because they try to close deals too early. They lead with “Buy now!” when they haven’t earned enough attention, trust, or interest.

In Sell Like Crazy, he explains that today’s buyers are more skeptical than ever. They’re bombarded with offers—and they tune out when something doesn’t help them right now.

The fix? Lead with value.

If you can create what Suby calls a ‘value bomb’, you have a piece of content that solves a real problem, builds authority, and gives the customer a taste of what it’s like to work with you. 

That’s good business. When people feel helped, not overtly sold to, they’re likely to stick with you.

How ScoreApp delivers value first

ScoreApp delivers this kind of value. 

Here’s how it helps you:

• Build a quiz that gives clarity on a topic your audience cares about
  
• Deliver personalized results that show insight, not just opinion
  
• Earn attention and trust before a sales conversation begins
  
• Turn browsers into engaged, active leads
  
• Offer next steps (like a discovery call, video training, or tailored offer).

Leading with value earns you the right to sell, and ScoreApp makes that entire process automated, scalable, and smart.

Build a funnel that never sleeps

If you don’t have a system for generating leads and sales, then you don’t have a business—you’re just gambling.

Suby walks his readers through the importance of building a high-converting funnel that attracts leads 24/7. 

This means:

• Capturing attention with compelling content
  
• Converting interest into leads with a powerful offer
  
• Nurturing those leads through value-driven communication
  
• Closing the sale with urgency and clarity.

A funnel like this works while you sleep. It brings in leads and moves them closer to yes without any need for cold calls, networking, or referrals.

How ScoreApp fits into your funnel

ScoreApp sits at the top of your sales funnel and it turns cold traffic into warm leads.

Here’s how:

• Quizzes make great lead magnets: You can create an engaging quiz like ‘What’s Your Marketing Score?’ or ‘Are You Ready To Scale?’ to capture attention.
  
• They qualify your audience automatically: With the right questions, ScoreApp collects valuable data, such as budget, business size, and urgency.
  
• You can personalize the funnel: ScoreApp integrates with your current CRM or email tool, meaning follow-up content matches the user’s unique results, pain points, or goals.
  
• It works around the clock: Once your quiz is live, it runs 24/7, bringing in leads while you focus on closing deals or growing the business.

As Sabri Suby says: “Build it once. Optimise it always. And let it run.” With ScoreApp, that’s exactly what you can do.

Don’t just generate leads—qualify them

More leads won’t grow your business if they’re the wrong ones.

Suby highlights that many marketers obsess about lead quantity but ignore lead quality. The result? Pipelines full of unqualified people who will waste time and never convert.

To scale, you need buyers in the making. 

That means understanding:

• Who’s serious and who’s just browsing
  
• What pain points are most urgent
  
• How ready each person is to take action.

Smart marketers build lead systems that filter as well as attract.

How ScoreApp helps you pre-qualify leads with zero manual effort

ScoreApp qualifies leads—before you ever meet someone on a call.

Here’s how it works:

• Your quiz asks smart, strategic questions: ‘What’s your monthly marketing budget?’ or ‘Which of these goals is most important right now?’
  
• Your leads give you context: Their answers help you understand where they are in the buyer journey.
  
• ScoreApp segments leads in real time: This means you can tag them based on budget, readiness, challenge, or business size.
  
• You tailor your follow-up: Send different emails to high-intent vs. low-intent leads. Only book calls with the most qualified prospects.

No more valuable time wasted on cold leads. You can spend it on the ones most likely to buy.

Lead with value, not pressure

One of Sabri Suby’s core principles is: “The person who gives the most value upfront wins.” 

By this, he means strategic value that builds desire and trust before a conversation takes place.

He says tactics such as hard pitching or cold DMs simply don’t work in a saturated market. People are skeptical, guarded, and busy. So, what’s the way to break through?

Offer massive upfront value without asking for anything in return.

That could be:

• A free report or mini-course
  
• A webinar
  
• A tool that gives personalized insights.

These lead magnets create micro-commitments and position you as an expert, so when the time comes to sell, your audience is receptive.

How ScoreApp helps you deliver high-value content at scale

With a ScoreApp quiz or assessment, you can deliver this kind of value. 

Here’s how:

• Create a quiz like ‘What’s your digital marketing blind spot?’
  
• Give tailored results and recommendations based on answers.
  
• Follow up with helpful resources that speak to their exact situation.

And you can do it all without creating yet another gated PDF or checklist. Suby calls this value-based marketing. We call it smart marketing that converts.

Automate follow-up like a pro

Capturing a lead is only the beginning. Suby says if you’re not following up consistently, you’re leaving money on the table.

He describes automation as the “engine room” of a high-converting sales funnel. 

Once someone opts in, your system should:

• Deliver targeted, valuable emails
  
• Overcome objections
  
• Build urgency
  
• Present the offer.

Suby calls this “selling while you sleep”, and it’s how to turn your leads into a predictable revenue stream.

ScoreApp makes nurture easy

When someone completes a ScoreApp quiz, they trigger an automated journey that turns curiosity into conversion. 

Here’s how:

• You tag and segment leads by score, urgency, or business size.
  
• You send tailored email sequences using ScoreApp integrations with providers such as Mailchimp or ActiveCampaign.
  
• You follow up with content that matches where they are in the buying journey.

No labor-intensive spreadsheets—it’s about the right message to the right person at the right time.

Ready to sell like crazy?

Sell Like Crazy is a blueprint for turning cold traffic into customers with a system that works on autopilot. Every part of Suby’s method teaches you to work smarter, not harder.

ScoreApp is the ideal tool to make it possible.

Whether you’re just starting with your first lead generation funnel or looking to optimize what’s already working, ScoreApp helps you:

• Attract leads with quizzes that stand out
  
• Offer real value with personalized results
  
• Segment and nurture prospects automatically
  
• Sell with confidence using data-driven insights.

If you’re serious about scaling your business—and want to follow Suby’s advice—ScoreApp gives you everything you need to get started today.

Try ScoreApp for FREE and start building your own high-converting quiz funnel!