As a travel agent or tour operator, you can help people enjoy the holiday of a lifetime while avoiding decision paralysis and the pain of planning everything. The only problem?
Right now, they’re so confused and overwhelmed that they have no clue where to start and… they don’t even know you exist. With a travel personality quiz, you can change that!
This compelling resource will help you reach more travel enthusiasts, give them the clarity they crave, and position your agency as the logical next step, all while delivering a valuable and tailored experience (just like what they get when they invest in your services or packages).
So, buckle up: after showing you how it works in practice, we’ll share some travel quiz ideas so you can launch your lead magnet today.
Why should travel brands create a quiz about travel?
A travel quiz is simply a lead magnet (a free resource that you offer to your audience in exchange for their contact details) with a holiday angle.
For example, it could be “What’s Your Travel Personality?” or a “Where Should I Travel to Next?” quiz.
These lead magnets are super effective for travel agents, tour operators, and travel brands looking to get more customers. Why?
- Attractive resource – Thanks to its angle, your quiz will appeal to those looking to book a holiday soon (so, your actual target audience rather than random people). Also, a travel personality quiz promises a dynamic and personalized experience while tapping into their sense of self-discovery. So, more people will want to take it! In fact, while the landing pages of static PDF lead magnets only convert at 3-10%, ScoreApp quizzes average a whopping 30-50%
- Strategic starting point – From your website to your social media content, it doesn’t matter where and how someone finds out about your travel business: while booking your services might be too much of an ask at this stage, taking your quiz is a no-brainer
- Personalization – Your travel quiz will collect data on your participants’ dream destination, preferences, concerns, and budget (or whatever is most relevant to you) and divide them into groups. You can then use these insights and segments to tailor your marketing, messages, and calls to action, making them even more relevant and effective
- Stronger touchpoints and calls – Forget about sending the same promotions to everyone or starting from scratch during calls and meetings. You can tailor your invitations, follow-ups, and recommendations based on each lead’s quiz answers. This will save you time, stop you from getting on calls with so many uncommitted prospects, and impress your target customers right from the start
Best travel personality quiz ideas to inspire bookings as a travel agent or tour operator
Most travel quizzes are fun and engaging, but when they’re not created with the right strategy, they’re unlikely to generate actual bookings. So, to come up with an effective quiz idea, start from:
- Your target audience – Who are your ideal customers? What do they value the most when it comes to their holidays? And what are their challenges?
- Your goals and business model – What are you hoping to achieve with your travel quiz? For example, are you aiming to book more calls or to recommend the best package for each lead automatically?
If your agency serves all kinds of holiday-goers, you could start with a more generic angle and use your travel quiz questions to segment your leads. If you have a niche, on the other hand (maybe you only organize trips to a certain part of the world, for introverts, or with a literary spin?), be more specific.
Need some inspiration? Here are some fun and useful travel personality quiz ideas.
1. “What’s Your Travel Personality?”
After asking questions to understand someone’s likes and dislikes, tell them if they’re more of an Adventure Seeker, Luxury Traveler, Culture Lover, or Relaxation Enthusiast.
Then, recommend the best destinations or types of holiday, and encourage them to book a call to start planning the perfect trip for their travel personality.
2. “Where Should I Travel to Next?”
Help your audience decide on their next destination while getting them excited about it.
Use image-based travel questions (like beaches, mountains, bustling cities, and remote getaways) to uncover their preferences, and mix them with targeted ones to identify their challenges and requirements such as budget.
Then, suggest the top destinations for them. Include plenty of photos and videos to inspire their wanderlust, and offer them a call to turn that dream destination into their reality.
3. “What Type of Holiday Suits You Best?”
Some people already know if they prefer city breaks or wild adventures, all-inclusive resorts or road trips, wellness retreats or cruises… Some have no clue.
If your target customers fall within that second category, use your travel quiz to offer them that initial clarity.
Then, invite them on a call to discuss the right destination and package for that type of holiday.
4. “Are You More of a Solo Traveler or Group Explorer?”
This travel personality quiz is ideal to reach people who are itching to explore but haven’t got someone to go with, like single professionals.
So, prepare quiz questions on travel preferences, challenges, and budget, and recommend the best option for each lead: a solo trip you can help them plan, or one of your unforgettable group holidays?
5. “What’s Your Ideal Travel Budget?”
No point in offering a luxury cruise to students on a shoestring budget or a cheap stay to wealthy couples looking to treat themselves.
So, ask compelling questions (like “What do you enjoy doing on holiday?”) and include a few about their current situation and constraints.
Then, reveal their budget and put it into context: what type of holiday can they book with that? Can you recommend a specific package or perhaps invite the right leads on a call?
Getting the most out of your travel personality quiz
Turn more of your quiz leads into bookings by:
- Creating valuable results pages – Make them personalized, and include the most relevant call to action for each segment or travel personality type
- Considering additional incentives – Getting their quiz results is already a juicy incentive in itself! But whether that’s to compel even more people to sign up or to make your email sequences super valuable, you could offer something else too. For example, how about an exclusive travel guide or a time-limited discount?
- Set up personalized nurturing sequences – Realistically, not everyone will book a call or get in touch after completing your quiz. Most people need more time. So, stay top of mind with an email sequence that acts as the perfect (travel) itinerary between your quiz and your services or packages. For example:
– Lead with what matters the most to each segment, like their dream destination or type of holiday
– Include relevant travel tips
– Fuel their wanderlust with travel photos and videos
– Entice them with reviews and stories from customers who booked a trip through your business
– Address the concerns that came up with their quiz answers (maybe they want to book a solo trip but are worried it’s going to be dangerous?)
– Once they’ve been nurtured, offer the most relevant call to action for each lead
How ScoreApp helps travel businesses create quizzes that bring bookings
Many brands end up creating a quiz on travel that’s only good for engagement. Instead, with ScoreApp, you can set up a full funnel to get actual customers, and it couldn’t be easier!
- Customize our landing page templates, and create beautiful quizzes
- Collect your participants’ contact details
- Keep your audience engaged with different question types, including image-based ones to trigger their wanderlust
- Uncover their travel preferences, and segment them accordingly
- Connect your quiz to your CRM or email marketing platform to nurture them in a tailored way depending on their answers
- Monitor our intuitive analytics, improving your travel quiz even further based on how people interact with it
- Use your leads’ answers to offer the right calls to action and guide your calls and meetings, providing a tailored experience and selling more holidays
Launch your travel quiz with ScoreApp today and for FREE
How to promote your travel personality quiz to reach more globe-trotters and holiday-goers
Turn your travel quiz into an unmissable destination:
- Add your quiz landing page to your website, and make the most of banners and pop-ups, too
- Link to it in your social media bios
- Create new content around it, offering your quiz as a call to action
- Send it to past customers and existing subscribers to re-engage and segment them
- On your results pages, encourage participants to share their profile or score (for example, “Share this with your friends to find your next travel buddy”)
- Use paid ads to reach people looking for travel inspiration
- If your travel business has a physical location, promote your quiz through QR codes and brochures
- Partner with travel bloggers or influencers, reaching their engaged audience of wanderers and holidaymakers
Get more bookings with a ScoreApp travel quiz
Reach more holiday-goers, help them get clarity on their dream destination, and position your services as the obvious next step while delivering an engaging and personalized experience.
Here’s your first-class ticket to growing your business and getting more bookings: launch your travel quiz today and for FREE with ScoreApp.
