Your genius lies in helping aspiring authors turn their ideas and message into a fully fleshed book, but you’re probably spending lots of precious time doing outreach, talking to difficult prospects, or getting ghosted.
A Quiz lead magnet solves all these problems, helping you reach and impact more of the right people without wasting hours with the wrong ones.
So, we’ll show you how it works in practice and share 5 strategic Quiz lead magnet ideas for book coaches like you.
Why Quiz lead magnets are ideal for book coaches
- Attractive and useful freebie – Most book coaches are still relying on traditional lead magnets like downloadable PDFs and generic writing checklists. But because they’re so impersonal, overused, and static, their landing pages only convert at 3-10%. Those using our Quizzes, on the other hand? A whopping 30-50%. This is because Quizzes have a higher perceived value: they offer a dynamic and personalized experience that happens in real-time, tapping into your audience’s sense of curiosity and self-discovery
- Positioning yourself as an expert – Strategic Quiz questions that flow like a 1:1 conversation with you, insightful results… Your Quiz will showcase your values, personality, and expertise, making you stand out from all other book coaches
- Pre-qualifying your leads – Let’s face it: writing a book is a big commitment, and while lots of people keep saying they’ll do it someday, most of them aren’t that serious about it. So, instead of wasting hours on calls with them, use your Quiz to pre-qualify your leads (for example, by asking questions on what motivates them and how much time they can realistically set aside). You’ll automatically filter out “someday writers” and identify your perfect-fit leads
- Personalization – 72% of customers only engage with marketing messages tailored to their interests. So, learn all about each lead’s unique situation (like their motivation to write a book and biggest challenge), segment them accordingly, and nurture each group with tailored email sequences. Your marketing and touchpoints will feel super relevant
- Booking more calls with committed prospects – Once you’ve nurtured your perfect-fit leads with those personalized sequences, recommend the right book coaching package for them or invite them on a consultation to discuss their options. No more starting from scratch, trying to book calls with random people, and hoping for the best!
With our software, you can launch a book coaching Quiz and build a funnel around it for FREE.
Choosing the right book coaching Quiz idea for your business
You wouldn’t let your clients write a first draft without a clear idea and strategy, right? Same with your Quiz lead magnet.
- What do your ideal clients need and want? – Who exactly is this Quiz for? Why are they thinking of writing a book (for example, are they writing fiction for pleasure, or are they entrepreneurs looking to publish a title to position themselves as their industry’s go-to?)? And what are they struggling with right now? Your Quiz idea must feel valuable and compelling to them
- What are you hoping to achieve with this Quiz lead magnet? – This resource must also position your book coaching services as the logical next step. So, make it relevant to your business model (for example, by being more specific and referencing your niche in the title) and ensure it feeds into your desired workflow (like booking more calls with pre-qualified prospects)
As well as planning a Quiz that hits this sweet spot, think of what happens after someone takes it. Some leads might want to book a call with you straightaway (so, consider including a call to action on your results pages) but, realistically, most will need more interactions, especially if they’re new to your world.
So, plan different nurturing sequences that truly connect with each segment and build trust (for example, by focusing on what motivates them to write this book, tackling their challenges, sharing relevant tips, and talking about clients who used to be in their shoes). End them by sending the right call to action to the right people at the right time… and watch your conversions skyrocket!
5 engaging and strategic lead magnet ideas for book coaches
Remember: the most effective Quiz angle depends on your niche and goals.
So, consider using ours as a starting point and making them more specific so that they really speak to your ideal clients and feed into your book coaching services.
1. “Is Your Book Idea a Best Seller?”
This is an attractive book coaching Quiz for your middle-of-the-funnel audience: those who already know they want to write a book and started playing with ideas.
Why it’s valuable for aspiring authors: it piques their curiosity and allows them to test their current idea, providing context and tips to improve it, if needed
How you can follow up: nurture each segment in different ways (for example, depending on whether or not they already have a strong book idea), sharing tips, inspiration, and client stories
2. “Are You Ready to Write Your Book?” (Readiness Test)
Perfect to attract more bottom-of-the-funnel leads, a book writing readiness Quiz separates “someday writers” from those who are actually committed.
Why it’s valuable for aspiring authors: it’s an objective free assessment (for example, of their time, mindset, and book idea)
How you can follow up: if someone just isn’t ready, send them tips to put the right things in place first. On the fence? Debunk their excuses with sales enablement content and share relevant and inspirational client stories. Pretty much ready to start? Invite them on a call to plan the right moves and turn their book idea into a reality
3. The “Book Planning Roadmap”
You know this better than anyone: even when someone is motivated to get their idea onto paper (or a Google Doc), it’s tricky and overwhelming to identify the right next steps.
This Quiz takes care of it, offering a personalized plan of action as opposed to static PDF checklists that are the same for everyone.
Why it’s valuable for aspiring authors: it removes overwhelm and give them clarity on what to prioritize
How you can follow up: send them tips and relevant client stories, remind them that their new plan is useless if they don’t take action, and offer them a 1:1 call to start implementing it
4. “What Kind of Book Should You Write?” Quiz
This is an attention-grabbing idea for your top and middle-of-the-funnel audience: those who’ve already been thinking about writing a book but haven’t started it yet.
You can make it more specific by tailoring to your niche (for example, “What Book Should You Write to Stand Out in Your Industry?”).
Why it’s valuable for aspiring authors: it offers them some much-needed clarity and can help them put their book idea into context (for example, by tying it to a specific goal or mission)
How you can follow up: tailor your automated sequences around each type of book, or recommend the right coaching package for each of them
5. “How Long Will Your Book Take to Write?” (Time Calculator)
It’s hard to quantify this, especially if it’s someone’s first book.
So, this Quiz gives them some initial clarity and helps you segment and pre-qualify your leads. For example, instead of trying to convince those with unrealistic expectations, you can focus on booking calls with aspiring authors who can actually fit this into their schedule.
Why it’s valuable for aspiring authors: it shows them what to expect, and you can include tips to start working some writing time into their schedule
How you can follow up: send them more time-management and practical tips, share inspiring stories of busy clients who made it happen, and invite them on a call
How to create your book coaching lead generation Quiz with ScoreApp
No more using PDFs to build an audience of freebie seekers and wasting so much time talking to “someday writers”!
When you start with a ScoreApp Quiz lead magnet, you get to create a personalized funnel that keeps attracting your target audience, pre-qualifying them, and turning more of them into paying clients, all automatically.
How can you put this into practice? Easy:
- Customize a template (like this “Are You Ready to Write Your Book?” scorecard) to match your angle and branding
- Create your Quiz content, from conversational but strategic questions to different sets of results (you’re clearly a writing pro, but if you want, our AI assistant can speed up the process)
- Set up your segmentation and scoring logic to divide your leads into the right groups and identify your perfect-fit prospects
- Prepare different email sequences or workflows (for example, on your email marketing platform or CRM), and connect them to your Quiz so that each segment starts receiving the right one automatically
- Reach and convert more aspiring writers by adding your Quiz to your website and social media bios, and start creating compelling marketing content around it
Launch your book coaching Quiz lead magnet today and for FREE
