How Dozie grew his podcast audience with a scorecard people actually wanted to complete

Growing an audience is one thing. Getting people to want to hear from you is another.

For Dozie Anyaegbunam, founder of The Newcomers Podcast, growing his keen listener base was extra important.

Dozie runs a media publication exploring what it means to be an immigrant. Through podcasts, documentaries, and guides, his work helps people understand the immigrant journey. So when it came to growing his subscriber list, he was clear on one thing:

A generic “collect your email address form” wasn’t going to cut it.

The shift: from email capture to value exchange

Instead of asking for an email upfront, Dozie created an interactive, quiz-style experience with ScoreApp.

People could take part, have fun, and walk away with value before Dozie shared a warm, personal-feeling follow up email with an option to subscribe to the pod.

“People can have fun while doing this and get some value in the process.”

That changed how people responded.

“At the same time, I get their email address, and they’re willing to give it to me because I’ve given them value. I’m not just saying, gimme your email address.”

This is what ScoreApp enables. We help you build interactive funnels that lead with insight first, and invite people to subscribe only after they’ve gained something.

The results: proof it was working (fast)

Dozie started on the basic ScoreApp plan, which allows up to 100 leads.

Within the first three weeks, he was nearly at capacity.

“When I came across it, I was like, gosh, this is so good. In the first three weeks, I was almost at 80-something.”

“That was the biggest sign that this works. People were literally knocking down the doors to come and do the quiz and give me their email addresses.”

He summed it up simply:

“I’ve never used anything that has given me this kind of conversions before.”

Why the scorecard worked so well

Two things stood out for Dozie.

1. It looked and felt like him

The experience didn’t feel generic. It felt aligned with his brand and voice.

“You can build a quiz that is your brand – like yourself.”

He was able to create something that felt personal – and in a world where audiences are looking to have fun, not engage in pressure-cooker sales funnels, that’s key. Dozie’s podcast and other facets of his business (from a Substack community to courses) are built on connecting with his audience about their lived experiences, so trust is paramount.

2. He didn’t have to start from scratch

ScoreApp’s template library helped him move faster without overthinking the build.

“There’s a ton of templates in there that you can look at and repurpose for yourself. It gets me going quicker. I don’t have to spend so much time trying to build from scratch.”

Instead of building from a blank page, he could adapt what already worked.

That balance – speed without rigidity – made it easier to launch.

What this teaches us about better lead generation

Dozie’s experience highlights something simple: People don’t mind sharing their email. They’re bored at the idea of doing it without getting anything back.

A well-designed scorecard:

• Gives people insight
• Helps them reflect
• Makes the exchange feel fair

That’s exactly what ScoreApp is built for.

It helps you create interactive, question-based funnel that turn curiosity into connection, and connection into subscribers or clients.

How you could apply this in your own business right away

You don’t need a podcast or a media publication to use this approach.

Ask yourself:

• What question is my audience already asking themselves?
• What would be genuinely helpful for them to reflect on?
• What insight could I give them in a few minutes?

That could become:

• A readiness scorecard
• A diagnostic quiz
• A short self-assessment
• A reflective check-in before someone joins your list
• An easy booking form that feels more comfortable than an unfamiliar 121

With ScoreApp, you can:

• Start from a proven template
• Customize it to your brand
• Launch without building from scratch
• Learn from real audience insight

The bigger takeaway

Dozie didn’t grow his list by pushing harder. He grew it by creating something people actually wanted to engage with.

That’s what modern marketing looks like.

And it’s exactly what ScoreApp helps you build.

If you’re curious about what kind of scorecard you could create for your own audience, the ScoreApp Academy is chock-full of 60-minute masterclasses, a lot of them totally free, to help you get started.

When people feel they’ve gained something, everything else gets easier.

Get started, for free, today.