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Turn data into leads: smart market intelligence with ScoreApp

Daniel Priestley
Daniel Priestley - Cofounder
8 min read

Market intelligence is about collecting and analyzing fresh data about your target audience, competitors, and industry trends, using it to make informed decisions and improve your business performance.

Not many companies focus on it, though, and out of the few that do? Most leave something ridiculously valuable on the table: the opportunity to generate leads while conducting market intelligence research!

Instead, ScoreApp, our quiz and market research tool, bridges this gap and makes this powerful combo accessible and doable for all businesses.

Here’s the difference it’ll make for yours and how you can get started in three simple steps.

ScoreApp’s unique approach: combining market intelligence and lead generation to boost your business 

ScoreApp’s unique approach: combining market intelligence and lead generation to boost your business

Market intelligence starts with data collection. If you’re planning on conducting it with a boring and impersonal survey, though… it’ll also end there (let’s be honest: would you feel motivated or excited to answer a robotic set of questions?).

Luckily, ScoreApp allows you to share:

  • Dynamic and visually attractive surveys that deliver a more tailored experience – For example, you can make the most of layouts that flow like a 1:1 conversation and logic jumps to skip questions that wouldn’t be relevant for a specific participant
  • A quiz-like experience – This will compel even more people to contribute to your market research by offering them something valuable, too: personalized results (for example, a content marketing agency targeting tech companies could lead with: “Share your experience as a tech founder looking to scale your business, and discover your marketing score, with tips to improve it.” Much more appealing than an impersonal set of questions, right?)

Either way, by sharing an engaging survey or quiz that feels like a conversation and delivers a tailored experience, you’ll retain your participants’ attention and collect higher-quality data.

But how does this work in practice and, most importantly, how can you use your market intelligence to generate more leads, too?

1. Segment your participants and identify your best-fit leads instantly

1. Segment your participants and identify your best-fit leads instantly

Since you’re sharing your market intelligence survey or quiz with your target audience, some participants are bound to be perfect-fit customers. Some might even be hot leads right now. But with traditional market intelligence tools, you’ll never know

With ScoreApp, on the contrary, you won’t “just” capture your participants’ contact details and data: you’ll always identify and pre-qualify your right-fit leads, too.

  • Set your desired criteria so that ScoreApp can segment your audience depending on their answers – What makes someone an ideal customer for your business? And if you were to divide them into groups to target them in a more personalized and relevant way, what would these segments look like? For example, this could be based on their company size, the biggest problem they’re facing, their main goal, their quiz score, and so on 
  • Connect your survey or quiz with the tools you’re already usingScoreApp offers you direct integrations with lots of other tools, especially CRMs and email marketing platforms. For example, you can automatically assign different workflows or tags to your survey participants (like “warm lead”) whenever they meet those criteria

And the best part? While you can always refine it and optimize it, you only really need to set this up once. Then, ScoreApp will keep segmenting and pre-qualifying your leads, allowing you to:

  • Save time – Say bye to doing all this manually, like reviewing each survey submission individually or trying to work out whether or not someone would be a good-fit lead
  • Avoid human error – Doing it manually isn’t just time-consuming: it can also lead to genuine mistakes, and you’d let plenty of target customers slip through the cracks
  • Pre-qualify your leads in real time – You need to strike while the iron is hot. If a survey participant is a perfect-fit lead but it takes you weeks to figure it out? You’ve missed your window of opportunity
  • Reduce calls with wrong-fit prospects – Still trying to get everyone on a call only to realize they’re not a good fit or just aren’t committed? This is costing you or your sales team plenty of time (and therefore money). Instead, your market research quiz can ask the right pre-qualifying questions in your place, so that you only offer calls to your perfect-fit prospects 

For example, Kai Cheng, an agency founder, used to spend 3-4 hours a day talking to potential clients. It obviously wasn’t sustainable. Thanks to ScoreApp, he’s now booking calls automatically but only with high-quality prospects.

2. Retain and convert more leads with automated and personalized follow-ups 

2. Retain and convert more leads with automated and personalized follow-ups 

It’d be crazy to miss out on leads when collecting your participants’ data and contacts for your market intelligence research. You know what would be just as counterproductive, though? Trying to nurture all of them in the exact same way, despite them having different priorities and needs.

So, make the most of your new ScoreApp segments:

  • Nurture your new leads with personalized email sequences – Set up different ones when connecting ScoreApp to your CRM or email marketing platform, and make them relevant to that specific segment. That way, your new contacts will be a lot more likely to keep engaging with your brand! For example, let’s take all the right-fit leads who are not quite ready to buy. You could stay top of mind and nurture them by telling them why it’s important for you to conduct this research, focusing on their biggest problem, debunking their main misconceptions, and sharing stories of when you helped customers who used to be in their shoes 
  • Make them the right offer at the right time – Once you’ve identified your hottest leads or nurtured your colder ones, it’s time to send them an unmissable call to action. Did you know that personalization leads to a 20% increase in conversions? So, rather than sending the same generic promotion or next step to EVERYONE, lead with the right one for each segment

Basically, ScoreApp will always be working in the background for you. While collecting data for your market intelligence research, it’ll also nurture your leads and sell to them in your place, whether that’s by booking calls or directing them to the right product or service.

For example, take Ryan Ettridge, founder of Becoming Unstuckable. Instead of trying to sell to everyone, he built a ScoreApp funnel. It starts with a 3 min quiz assessment and helps him and his potential customers understand where they currently are, where they want to be, and what’s standing in their way. By the time they’re offered a call to action? They’ve already been educated and nurtured. 

3. Use your customer insights to shape your offers and stay ahead of trends

3. Use your customer insights to shape your offers and stay ahead of trends

As well as learning more about each lead so you can turn more of them into paying customers, your ScoreApp research will give you a priceless, comprehensive view of your industry.

So, once you’ve shared your survey or quiz with enough participants and collected the insights you need?

  • Make sense of your new data – ScoreApp shows you everything in your clear dashboard. So, you’ll get to go through each individual submission but also spot overarching patterns and gaps
  • Use it to make informed decisions – No more relying on guesswork! Your ScoreApp research is like a window to the future. For example, you can validate a product idea before developing it, plan a solution that’s based on the problem your audience is actually experiencing, create a data-backed report that sets you apart from all competitors, and so on

With ScoreApp, you won’t just “see” emerging trends: you’ll set them yourself, moving confidently and becoming a trailblazer in your industry.

For example, Jammy, a content marketing agency, wanted to branch into video services but they weren’t sure if it’d work for them. So, instead of wasting time and money developing a new offer and hoping for the best, they got input from their target clients through ScoreApp. They discovered that their initial idea didn’t fully match the demand and understood exactly what to change. As a result, they launched a profitable and popular service that added £144,000 to their revenue.

Your market intelligence made simple with ScoreApp

Your market intelligence made simple with ScoreApp

Your data collection doesn’t have to be complicated or expensive. In fact, it can even be profitable, helping you get more leads and paying customers.

Overall, ScoreApp simplifies market intelligence for all businesses, regardless of their size and budget

  • Without needing separate or complicated tools
  • Without having to gather all your data manually
  • Without dropping thousands on a research agency
  • Without ending up with messy data that you don’t know how to analyze and use 

You can put everything in place with our generous free plan, only switching to the right paid tier when you’re ready to reach lots more people with your market intelligence research.

Turn your new insights into leads and loyal customers with ScoreApp

Turn your new insights into leads and loyal customers with ScoreApp

Because ScoreApp combines data collection and lead generation, you get TWO juicy outcomes in one go (with one survey or quiz):

  • Collecting high-quality answers to inform your market intelligence research
  • Identifying your right-fit leads and nurturing them in a personalized way, selling more

… all automatically!

So, start dominating your industry and generating more leads at the same time: launch your market intelligence survey with ScoreApp today and for FREE.

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