Run Your First Market Research Campaign With ScoreApp

Market research gives you precious data to make informed decisions, tailor your marketing to your target audience, and innovate your industry.

If you’ve never done it before, though, it can feel overwhelming. 

Good news: you don’t need to hire an expensive agency or spend weeks trying to gather and make sense of your data manually.

With ScoreApp, our quiz and market research tool, you’ll build and launch your first campaign quickly and confidently, no matter your budget or level of experience.

We’ll show you exactly how to do that.

How to conduct successful market research with ScoreApp in 5 easy steps 

It’s not about getting lots of random data. You need to collect the right insights for your goals.

So, while your first market research campaign will be easy to set up, make sure you go into it with an actual plan. 

1. Start with a clear goal for your market research 

What exactly are you hoping to achieve? 

This will really depend on your business and objective, but for example, you might want to:

• Understand your audience’s biggest problem and goal so you can fine-tune your marketing and messaging 
• Validate a new product or service idea before developing it
• Measure how your customers feel about your brand
• Publish a market intelligence report that makes you stand out in your industry

This will inform the direction of your market research campaign, helping you get clear on:

• Who to target – For example, do you only need input from your past and current customers or your entire audience?
• The best format and angle – With ScoreApp, you can choose to send a more traditional but compelling and visually attractive survey or a quiz offering valuable results to your participants 
• Your quiz questions – Start from your goal and work your way backward to plan questions that’ll give you the insights you need

2. Build your market research survey with ScoreApp

By now, you’re clear on your market research goal, quiz angle, and what questions you need to ask your audience. Time to bring it all together.

And fret not: with ScoreApp, you won’t need any coding skills or research experience.

• Start with our intuitive drag-and-drop builder, or customize the most relevant template from our library
• Add your logo, colors, and fonts, wowing your audience with a professional and on-brand experience 
• Use different question types to keep your market research quiz varied and engaging, and collect both qualitative and quantitative data (from multiple choice to open-ended questions, ScoreApp gives you 9 to choose from) 
• Customize the full quiz journey for different audience types (for example, by setting your scoring criteria, using logic jumps, and adding segmentation triggers)
• Connect your survey or quiz with your email marketing platform or CRM (we’ll show you why soon)

Congratulations: your survey is ready to be shared!  

3. Launch and promote your market research campaign

Now that you have your market research quiz in place, you’ll want to reach as many of the right people as possible.

How you do this will depend on whether you only need input from past customers (in which case, send it to them directly via email or through your CRM) or a bigger audience.

Either way, ScoreApp gives you everything you need to promote your market research quiz and make it impossible to miss, like a compelling landing page with built-in lead capture, shareable links, pop-ups, and embed forms.

For example, you could: 

• Add your quiz landing page to your website
• Link to it in your social media bios
• Email it to your current subscribers
• Use paid ads to drive even more traffic to it
• Create new content around it, linking to your market research quiz 
• Set up partnerships with relevant influencers and complementary business owners, tapping into their audience 

To compel more of your target audience to contribute to your market research, you could lead with:

• Why their input matters, especially if it’s more of a survey – People love to help if they understand the difference they’ll make! For example, “It’s not just you: many self-employed professionals are struggling with their mental health. We want to make a positive difference, but we first need to understand your biggest challenges and what you’d actually benefit from. Could you share your experience (confidentially) to help us impact more people?”
• How it’ll benefit them, perfect for a quiz – What will your participants receive? And what will it mean for them in practice? For example, “Share your experience as a freelancer, and receive your marketing score, with tips on how to improve it to reach more of your target clients”

4. Keep collecting data and segmenting your audience in real-time

While you can and should refine it, you only need to set this up once. Then, whenever someone starts your market research quiz, ScoreApp will continue to:

• Capture their contact details, so you can stay in touch
• Collect their answers and insights
• Calculate their score and/or segment them based on the criteria you chose
• Send relevant data to the tools you connected it with (like tagging someone as “warm lead” in your CRM)

That way, you’ll keep learning all about your audience and each specific lead without having to do it manually. Phew.

5. Review your new insights and take action

Once you’ve reached enough people and collected all the data you need, you want to start making sense of it (and once again, this doesn’t have to be messy or time-consuming).

Simply head to your ScoreApp dashboard to:

• Spot overarching patterns, like common challenges or objections
• Easily go through each individual submission
• Start using your data to work towards your initial market research goal

And guess what?

While it’s important to stay on track and base your market research quiz on your specific goal, you’ll also get to use that new data in lots of other ways. For example:

• Create unique content – You’ve just collected fresh insights. Don’t sit on that goldmine! Use it to inform your content, from data-backed blogs to social media posts and videos. Basically, you can keep repurposing the same data into different formats 
• Nurture your new contacts in a personalized way – Set up different email sequences for each segment, so they get triggered whenever someone completes your quiz. Use them to stay in touch with your leads, nurture them, and when the time is right, recommend the perfect product, service, or next step for them (like booking a call)
• Turn it into an original research report – This is one of the best ways to stand out and position yourself as a thought-leader in your industry! So, use your new data to create the kinds of infographics and market intelligence reports that other businesses and publications will want to link to (this will also boost your SEO and help you reach more people)

One market research quiz, LOADS of benefits!

With ScoreApp, you don’t need to be a pro to get insightful market research results

Forget about guesswork, expensive agencies, or messy manual work that makes you regret all your life’s choices.

With ScoreApp, you get to make the most of our resources and user-friendly platform to create the right market research quiz for your goals, reach more people, and easily understand your new data. That way, you can start making informed decisions.

You can build it and launch it with our generous free plan and only upgrade to a paid tier when you’re ready to reach more participants or if you need additional features.

So, start your first market research campaign today and for FREE with ScoreApp!