Before you can turn a couple’s dream wedding into their reality, they must know you exist and feel confident that you’ll get their vision or help them find it.
Luckily, a wedding style quiz will take care of all this for you, reaching and building trust with more and more couples (consistently!).
By offering this valuable resource to your target audience, you’ll welcome them into your world while proving you can help them. You’ll also collect insights on their preferences, challenges, and vision, which you can use to personalize your marketing and touchpoints.
Here’s how it works and how you can build your wedding style quiz with ScoreApp.
Why should wedding planners create a bridal style or wedding profile quiz?
We’re talking about a quiz lead magnet (so, a free resource that you offer to your audience in exchange for their contact details) with a wedding-related angle.
For example, it could help engaged couples find their vision or show them what type of planning approach would work best for their personality, like a “wedding dress style” or “plan a wedding” quiz.
But why does this work so well to get leads and clients for wedding planning businesses?
- Reaching engaged couples – With the right wedding quiz angle, you’ll meet them where they are and offer them something incredibly valuable: a fun interactive experience, some much-needed clarity, or both. Since weddings are so personal, engaged couples will be more drawn to your quiz thanks to its element of self-discovery and customization (while the landing pages of static and overused PDFs only convert at 3-10%, ScoreApp quizzes average 30-50%!)
- Logical starting point – Your clients didn’t pop the question on their first date. So, you shouldn’t expect them to book your services if they’ve just found out about you. Taking your wedding styles quiz, on the other hand, is a low-pressure step. It’s perfect to retain your website visitors, turn social media followers into subscribers, and complement the rest of your marketing
- Learning more about your leads – By asking them questions, you will unearth their challenges, vision, and goals. Use these insights to personalize your marketing and touchpoints, identify your warmest leads (so that you only get on calls with couples who are serious about planning their wedding with you), and avoid repetitive questions
- Personalization – Your wedding quiz will divide your participants into groups based on their answers or profiles. So, from your results pages to your automated email sequences and invitations to book a call, you can tailor your marketing and communications, making them more relevant (and effective) for each of them
- Building trust and familiarity – From your wedding quiz questions to your personalized emails and glimpses of your approach, you’ll make couples feel seen and understood, giving them clarity and showing them you can help. In fact, they’ll feel like they already know you, before they even speak to you!
- Booking more wedding clients – Get on more calls with qualified prospects who have already been nurtured. Then, use their quiz answers to guide your chats, leading with what matters to them (and watch your bookings skyrocket!)
Coming up with the right wedding-style quiz idea
Your wedding quiz idea must be the perfect match for your:
- Target clients – Who do you help, exactly? If you have a broad audience, you can use your quiz to segment them based on their biggest challenge, priority, budget, or vision. If you already have a niche (like alternative couples), focus on them with your quiz angle
- Quiz and business goals – What are you looking to achieve with your wedding-style quiz? For example, you might wish to book 20 calls with new prospects every month, send a personalized mood board before speaking to them, and so on
But if you need some inspiration, start from these wedding-style quiz ideas.
Wedding and bridal profile quiz ideas to attract more clients
- “What’s Your Dream Wedding Style?” – Classic, Rustic, Beach Wedding, Boho Vibes, Fairytale… Use plenty of image-based questions to help engaged couples find their vision!
- “What Type of Wedding Venue Suits You Best?” – Uncover it by asking questions about their budget, number of guests, location, and preferred atmosphere
- “Planning Your Wedding: How Involved Do You Want to Be?” – Some couples want to DIY everything, some prefer full-service planning, and some fall between the two. Help your audience get this clarity to then recommend the right levels of support (without wasting your time with DIYers with unrealistic budgets)
- “What’s Your Wedding Personality?” – When planning a wedding, it’s easy to get swayed by external expectations. So, help couples reconnect with their priorities. For example, if their wedding personality is Sociable, they’d love a huge party. Minimalist? Focus on the essentials. Family-First? Prioritize an intimate ceremony
- “What’s Your Wedding Planning Priority?” – Help couples identify what matters the most to them or what they need the most support with. Is it budget, design, logistics, guest experience, or something else entirely?
Planning the right follow-ups after your wedding quiz
Your quiz should do more than just engage engaged couples (pun intended): it should turn some of them into paying wedding clients. So, to maximize your chances:
- Make the most of your results pages – Go beyond telling people “Your wedding profile is X”. Put it into context, offer tips, and recommend the best next step for them, like scheduling a call to discuss their vision
- Consider more incentives – Their personalized quiz results are already a big incentive. If you want to compel even more people to sign up or interact with your follow-up emails, though, how about offering them a downloadable mood board or complimentary consultation?
- Set up automated and personalized email sequences – These will nurture your new leads for you, and you can tailor them around their quiz answers. As for what to include, it really depends on your wedding quiz angle and services, but you could consider:
– Leading with each couple’s biggest challenge or priority
– Sending useful tips
– Talking about your story or ‘why’, creating a personal connection
– Including photos and videos, helping them picture their wedding while falling head over heels in love with your approach
– Sharing reviews and stories from past clients, giving new leads a taste of what’s possible with your wedding planning services
– Answering the most common questions and concerns s
– Offering the most relevant call to action, like recommending a specific package or inviting them to a meeing with a tailored message
How ScoreApp helps wedding planners create quizzes that bring them more bookings
With ScoreApp, you can build a full quiz funnel, always working in the background for your wedding planning business. And if you’re not too techy, don’t worry: it’s a walk in the park (or down the aisle).
- Start from scratch with our simple drag-and-drop builder, or customize one of our beautiful, pre-made templates (how about this wedding checklist quiz?)
- Collect your audience’s contact details before sharing their results
- Delight them with engaging questions (including image-based ones, which are perfect for wedding planners) while gathering precious data
- Segment them into groups based on their wedding personality or answers
- Connect your quiz to your email marketing platform or CRM to then nurture them automatically and in a personalized way
- Use our intuitive analytics to understand how your leads interact with your quiz, improving it even further
- Tailor your touchpoints and consultations to each couple’s situation, delivering a more valuable experience and booking more clients
Launch your wedding-style quiz today and for FREE with ScoreApp
How to promote your wedding quiz to reach more engaged couples
To connect with as many dream clients as possible, make your quiz impossible to miss:
- Add your landing page to your wedding planning website, and use banners and pop-ups directing visitors to your quiz
- Link to it in your social media bios
- Offer it as a call to action in your marketing, and create new content around it, from Facebook posts to Instagram stories
- Use visual platforms like Pinterest to reach couples looking for wedding inspiration
- Email it to your existing list to re-engage and segment them
- Post it in relevant online groups (like “weddings & brides in [your area]”) and wedding directories
- Plan collaborations with complementary service providers (like wedding photographers, florists, and venues), using your quiz as your call to action
Get hired by more couples with a ScoreApp wedding style quiz
To get new clients and uncover their vision, you don’t need to do all the work manually or on a 1:1 basis. A wedding-style quiz will help you:
- Reach more engaged couples
- Understand their vision, challenges, and budget
- Personalize your marketing and touchpoints accordingly, turning more leads into clients
Do you want this funnel working in the background for you? If the answer is “I do”, create your wedding-style quiz with ScoreApp today and for FREE.
