How a Food Profile Quiz Will Grow Your Nutrition Business

Whether you’re a nutritionist, food coach, or run a different business in this sector, the chances are… you spend a lot of time getting clients and learning about their situation (and, after hours of calls and back-and-forths, some of them don’t even go ahead).

Luckily, with a food profile quiz, you can make your client acquisition much easier and more effective.

This compelling resource will reach more of your target audience and ask them questions to uncover their unique situation. Then, you can use that data to personalize your marketing and touchpoints, turning more leads into clients without doing all that work manually or on a 1:1 basis.

But how does a food quiz work in practice? Here’s how you can start getting leads today!

Why use a food quiz to grow your nutrition business?

A food quiz is a lead magnet (so, a free resource offered to your audience in exchange for their contact details) that asks them nutrition-related questions.

For example, it could be “What’s Your Nutritional Profile?” or “What Comfort Food Are You?”

It’s particularly effective as a quiz lead magnet for nutritionists: 

• Attractive resource – The goal isn’t “more leads” but “more of the right ones”. A food quiz will grab the attention of people who are already looking for ways to feel healthier, lose weight, or improve their diet
• No-brainer entry point – No matter where and how your target clients find out about your nutrition business (from your website to social media and networking events), a free quiz is a simple and fun way for them to enter your world, especially when they’re not ready to book a call or invest in your services (yet!)
• Higher lead generation – A food quiz has a strong element of personalization and self-discovery. So, more people will want to take it. For example, traditional and static lead magnets (like PDFs) only convert at 3-10%. The landing pages of ScoreApp quizzes, on the contrary? They average a whopping 30-50% 
• Valuable nutritional data – You won’t have to waste time collecting it during 1:1 calls. Your quiz will ask your audience about their dietary situation and beyond, from their biggest challenges to their goals and preferences 
• Personalization – Because your nutrition quiz segments your participants automatically (for example, vegetarians or meat-eaters), you can show them tailored results pages that really speak to them. Then, use that data to personalize your email nurturing sequences too (we’ll cover that soon!). That way, everything you say or send to your new leads will be super relevant and effective 
• Pre-qualifying prospects – No more jumping on random calls with people who are only after free advice or just aren’t serious about improving their nutrition. Your quiz will identify your warmest leads for you (high five!)
• Getting more paying clients – Once a new quiz lead has been nurtured through your personalized email sequences, offer them the best next step for them (like by recommending a specific program or inviting them on a call with a tailored message). And guess what? Instead of starting from scratch with everyone, you can use their quiz answers to inform your calls

Coming up with a strong food quiz idea for your nutrition business

Much like with your services and nutrition plans, there isn’t a one-size-fits-all solution. The best food quiz idea for your business will depend on:

• Your target clients – Who are you focusing on? Why is it important for them to improve their nutrition? And what are they struggling with right now?
• Your goals and business model – What do you want to achieve with your new quiz? For example, you might wish to promote two specific services or get more pre-qualified people on calls

Remember: the perfect idea should be attractive for the former and feed into the latter. Once you’re clear on that, you can easily plan relevant quiz questions on nutrition, lifestyle, preferences, and so on. Need some inspiration? 

Food personality quiz ideas 

• “What’s Your Eating Personality?” – Help your audience better understand themselves by revealing whether they’re more of a Planner, Grazer, Emotional Eater, or Routine Follower
• “Which Diet Suits Your Lifestyle?” – Ask questions about their habits, priorities, and preferences to recommend the best diet moving forward, from plant-based options to high-protein meals and balanced macros
• “What’s Blocking Your Health Goals?” – Show your audience what’s getting in the way of their objectives (time? Knowledge? Cravings? Stress?) and, most importantly, how to overcome it
• “What’s Your Ideal Meal Plan?” – After collecting data on each lead’s taste, preferences, dietary restrictions, and cooking habits, send them personalized meal suggestions
• “How Balanced Is Your Diet?” – Help your audience assess their current situation, offering relevant tips on how to improve it

Following up after your food profile quiz

Think of your quiz as a starting point to get more clients. What you do afterward is just as important (and don’t worry: with ScoreApp, you can automate it. Phew!). For example, you could:

• Include the first call to action on your results pages
• Consider additional incentives like a free personalized shopping list or an exclusive discount
• Set up tailored email sequences that nurture your participants by:
  – Focusing on their biggest nutritional challenge
  – Motivating them with a simple tip, offering them a quick win while proving you know your stuff
  – Sharing your story, especially if it’s relevant to where they are right now
  – Painting a picture of how their life will improve after they work on their nutrition
  – Sending them client stories to show them they can do this, too
  – Include the most relevant sales enablement content (like blog posts and videos addressing their deepest concerns)
  – Sending them the right call to action and next step based on their quiz results

How ScoreApp helps nutrition businesses create food quizzes that sell

If you’ve never created a food profile quiz before, fret not: with ScoreApp, it’s as easy as a cheeky slice of cake. You can make the most of our:

• Customizable landing page and quiz templates, including a personalized nutrition audit 
• User-friendly drag-and-drop quiz builder 
• Various types of questions, including an image-based format that’s ideal to showcase different foods
• AI assistant, to simplify and speed up the process even further
• Segmentation and dynamic results pages (for example, to immediately share different nutritional tips for each profile)
• Analytics to monitor how your audience is interacting with your quiz so you can improve it even further 
• Integrations with other tools to create a full funnel that’s always working in the background (for example, by connecting your quiz to your email marketing platform and CRM)
• Free plan: only upgrade to a paid option if and when you need additional features

Launch your food profile quiz with ScoreApp today and for FREE

How to promote your nutrition quiz to reach even more people

Your audience can’t take your fabulous food quiz if they don’t know it exists! So, make it IMPOSSIBLE to miss:

• Add your quiz landing page to your nutrition business website, and consider pop-ups or banners, too
• Link to it in your social media bios
• Post about it and mention it in your content, like your Instagram reels, LinkedIn posts, and blogs
• Send it to your email subscribers to re-engage and segment your list
• Encourage new participants to share it (for example, with prompts on your results pages, like “Share your results with your friends, and help them discover their food profile, too“)
• Run paid ads to target relevant local audiences or those who’ve been looking for nutritional advice online
• Partner with local gyms and dance or yoga studios: can you leave leaflets or signs with a QR code taking people straight to your quiz?
• Consider cross-promotions with complementary online service providers like wellness coaches, such as joint webinars where you can use your quiz as the main call to action

Grow your nutrition business with a ScoreApp food quiz

From getting clients to gathering data and sharing more personalized advice, you don’t have to do everything manually on a 1:1 basis. Your ScoreApp food quiz will always be working in the background:

• Reaching more of your target audience
• Asking them strategic questions
• Nurturing them in a personalized and valuable way until they’re ready to speak to you or invest in your services

The first step? Build and launch your ScoreApp food quiz today and for FREE.