As an interior designer, your zone of genius is turning a household’s vision into reality, and yet so much of your precious time is spent doing something else entirely: chasing new clients, getting on fruitless calls, and replying to endless questions (only to never hear back from some of them or be told “It’s not the right time”).
Instead, with an interior design personal style quiz, you’ll streamline your lead generation and client acquisition.
This valuable lead magnet will attract the right people, give you useful insights, and turn more of those leads into clients through a smoother, personalized experience.
We’ll show you how it works and how you can create your home style quiz with ScoreApp today.
6 reasons to launch an interior design personal style quiz
Forget about static lead magnets like downloadable PDFs and checklists!
They’re so overused and generic that their landing pages only convert at 3-10%, and they then tend to gather dust in someone’s Downloads folder.
Instead, ScoreApp quizzes reach 30-50% on average, and they help you turn more leads into paying clients, too.
Here’s how (and why, as an interior designer, you should consider a home style quiz in particular).
1. Attract new target clients with interactive content
Your perfect-fit clients (those who are serious about redoing their interiors soon) are searching for style inspiration, but many stay stuck due to choice overload.
So, meet them where they are right now, and offer them something super helpful and personalized: a quiz to identify their vision, like “How Does Your Dream Home Look Like?”
Then, after grabbing their attention with your valuable and compelling quiz lead magnet, capture their contact details before they access their results (so you can keep nurturing them in a tailored way, booking even more consultations).
2. Pre-qualify your leads before a discovery call or interior design consultation
How many hours are you wasting by getting on calls with people who have no idea what they want, haven’t got the budget, or seem keen but eventually tell you they’re not ready? The chances are… it’s a lot more time than you’d like.
Instead, your interior design style quiz can identify leads who are actually interested and would be a good fit to work with you.
For example, you can include personality quiz questions along the lines of “On a scale of 1 to 10, how serious are you about turning this vision into your reality over the next 3 months?”
If someone answers 8-10, offer them a consultation. If they pick the lowest numbers, nurture them with more educational content first.
3. Make your systems and discovery calls more efficient
When doing everything manually or without clear steps, it’s easy to miss out on leads and let them slip through the cracks.
On the contrary, an interior design personal style quiz simplifies that journey for both you and your potential clients:
- It creates an attractive and logical starting point
- It recommends the best next step for each lead depending on their results, like booking a free call or a paid consultation
- It can do that on their results page and through a tailored nurturing sequence, turning many more quiz participants into clients
- When someone books a call, you get to use their quiz answers to plan and guide that conversation (instead of starting from scratch every time)
4. Personalise your proposals or mood boards
As well as using your participants’ answers to inform your marketing (which we’ll cover soon)? With your new quiz data, you can tailor your manual touchpoints and overall client experience too, before and during their onboarding.
For example, boost your chances of success by creating custom proposals based on someone’s quiz answers or favorite design style. Send them a showstopping mood board that encapsulates their vision.
Much more effective than approaching everyone in the same way!
5. Keep your pipeline full with automated follow-ups
A common mistake interior designers make? Only marketing their services when they need new clients. By then, though, it’s too late.
Instead, to run and grow your business sustainably, you need a system that’s always working for you, allowing you to stay top of mind and book more calls with right-fit leads.
Your interior design style quiz is its starting point. Then, your new leads will receive an automated nurturing sequence acting as a bridge between your lead magnet and your services. For example, it could include:
- Free resources and tips to educate your audience
- Sales enablement content to debunk their main objections
- Your story and mission to create a connection with them
- Client examples, reviews, and case studies to build trust
- Photos and videos of your interior design projects to get them inspired
- An unmissable call to action when the time is right
By connecting ScoreApp with your CRM or email marketing platform, you can set up different nurturing sequences for each segment, tailoring them around their results.
6. A home style quiz complements your marketing and business in so many ways
Just to name a few, your quiz lead magnet will also help you:
- Reach even more people because it’s fun and shareable (so, some of your participants will want to share their results with their friends)
- Increase your website engagement
- Stand out from competitors
- Turn more people into leads whenever and wherever you show up for your business, from networking events to social media (we’ll share more ideas soon!)
One quiz, multiple benefits for your interior design business.
Build your interior design style quiz with ScoreApp today and for FREE
Ideas for your interior design style quiz
To find the right topic idea for your quiz lead magnet, focus on the intersection between:
- Your target clients – Who are they? And when it comes to their home and interiors, what are they struggling with, and what do they value the most? Remember: if your quiz isn’t attractive to them, they won’t sign up for it
- Your services and goals – What do you mainly want to achieve with this quiz? For example, you might want to book more discovery calls or paid interior design consultations
When you’re clear on your quiz angle, it’s easy to plan relevant and strategic questions that are engaging for them and give you the data you need.
To get your creative juices flowing, we’ve come up with some ideas that you’re welcome to use as a starting point.
Home style quiz examples
- “What’s Your Interior Design Style?” with different profiles like Modern, Scandinavian, Mid-Century Modern, Art-Deco, Minimalist, and so on
- “Find YOUR Home Aesthetic” for a visual and potentially more creative approach
- “What Interior Design Style Reflects Your Personality?” for a more personal angle
- “How Does Your Dream Luxury Home Look Like?” if you’re targeting wealthy families
- “What’s Missing from Your Home’s Design?” or “What’s Your Home’s Hidden Potential?” to unlock new opportunities
- “Are You Ready for a Home Makeover?” as a readiness test
How ScoreApp helps interior designers build home style quizzes
With ScoreApp, creating your quiz is as smooth as a fresh coat of paint, even if you’ve never done this before. You get:
- A library of effective and customizable landing page templates to really sell your quiz
- An intuitive drag-and-drop quiz builder
- Several question formats to choose from, including image-based options (perfect for interior designers!)
- An AI assistant to simplify and speed up the process even further
- Dynamic results pages to make a lasting impression and include your first call to action
- Automatic segmentation, dividing your leads into groups based on their answers
- Integrations with the tools you’re already using, and especially your CRM or email marketing platform (so you can keep nurturing your leads in a personalized way)
You don’t just get “a quiz”: you get a full funnel that’s always working in the background for you, attracting and converting more interior design clients.
Launch your interior design style quiz with ScoreApp today and for FREE
Promoting your interior design style quiz to get the most out of it
How can you maximize your results, reaching more people and turning them into clients? Here are some idea:
- Add your compelling quiz landing page to your interior design website, and use pop-ups and banners, too
- Link to it in your social media bios
- Offer it to your existing email subscribers
- Encourage your participants to share their quiz results (for example, with prompts like “Share it with your friends to see if any of them love your same interior design style”)
- Get in the habit of using it as a call to action in most of your marketing (for example, have it at the end of your blog posts, link to it in your Instagram stories, mention it in your social media posts, and so on)
- Offer it in relevant online groups where your target audience is active
- Mention it whenever you show up for your business (for example, during networking events, webinars, or joint workshops with complementary service providers)
Get more leads and clients as an interior designer with a ScoreApp home style quiz
Instead of continuing to scramble for clients and waste your precious time with people who just aren’t committed, use your interior design personal style quiz to:
- Reach more of your target audience
- Collect data to then personalize your marketing and touchpoints
- Turn more leads into clients while offering them an elevated and tailored experience
… all automatically! Start by creating your interior design style quiz with ScoreApp today and for FREE.
