More and more businesses are using AI lead magnet generators to create new resources, but not everyone is getting results. Why?
AI can definitely save you time and streamline the whole process. However, if you outsource EVERYTHING to it (without a strategy and human personalization), your lead magnet will be extremely generic and disconnected from your funnel.
Instead, whether you’re aiming to grow your list, book calls with qualified prospects, build a waitlist, sell more products, or something else entirely, it should actively feed into that goal.
So, here’s how to create an AI-generated lead magnet that does that for you.
5 steps to building an AI-generated lead magnet that works
It’s tempting to start fiddling with an AI lead magnet generator and get something out real quick. It feels like you’re saving time, doesn’t it?
But think of the actual cost: spending months, money, and resources creating and promoting something that doesn’t bring you high-quality leads and sales.
So, let’s start by taking a step back and looking at the bigger picture.
1. Choose a lead magnet idea that matches your goals
You don’t need a flashy resource: you need a strategic one.
- Find the sweet spot – An effective lead magnet is something your audience actually wants (for example, because it solves a small problem for them) and that feeds into your goals. So, start from those, and work your way backward to find the right idea. Of course, an AI lead magnet generator can help you brainstorm it.
For example, let’s say you’re a productivity coach looking to get more 1:1 clients, and one of the things they struggle with is sticking to a morning routine. You could launch a quiz lead magnet titled “What’s the Most Productive Morning Routine for You?” - Be strategic with your lead magnet format – What would work best for that initial idea? Is it compelling for your audience? And does it meet your needs?
For example, PDF lead magnets are quick and easy to create, especially with AI. However, they’re so generic and overused that their landing pages only convert at 3-10%, and they don’t collect any data.
ScoreApp quizzes, on the other hand, average a whopping 30-50% and help you learn more about each lead. These lead magnets are interactive, happen in real-time (so, no danger of someone downloading them and forgetting about them), and offer a personalized experience, including tailored results that help your audience understand their situation. They also come in lots of formats, like scorecards, self-assessments, profile quizzes, and readiness tests
2. Use AI to brainstorm, structure, and write your lead magnet content
AI can certainly keep you on track and speed up the process (even more so if you’re a solo professional or only have a small team)… as long as you use it correctly!
- Be specific with your prompts – If you start with vague input, you’re going to get a generic and surface-level answer. So, share as much as you can about your target audience, business, goals, and lead magnet idea. When you then ask AI to help you with the next step, be really clear.
For example, don’t say “What can I cover in a lead magnet on [topic]?” but rather “You’re a [type of expert] planning a lead magnet for [target customers] who are struggling with [their problem] and who are motivated by [their goal]. The topic is [lead magnet focus] and the format is [lead magnet format]. With that in mind: [the actual task]” - Harness AI’s strengths (and be mindful of its weaknesses) – AI lead magnet generators are great for bouncing ideas, structuring your content, and even writing your first drafts. However, even with the best prompts, you shouldn’t trust them blindly or copy and paste whatever they give you. Use your own judgment and brain, too! Most importantly, include the one thing that can set you apart from everyone else (see the next step)
3. Add the human insight that will make your AI lead magnet convert
Most AI-generated lead magnets flop because they’re impersonal and generic.
But you’re not here to churn out another resource nobody wants: you’re creating an AI lead magnet that’ll bring you actual high-quality leads, right? Then…
- Include something unique – If AI can create your entire lead magnet, it means another business can do the same. So, how can you expect to wow your audience and stand out? Instead, add something only you can share. For example, this could be your perspective, stories, client examples, or stats from your original research
- Review everything carefully – Your lead magnet must connect with your target customers and feel valuable to them. Does your current AI-generated draft do that? Is it in your audience’s tone of voice and language, or does it include jargon and buzzwords that would confuse them? Improve it, and add a human touch
4. Turn your lead magnet into an interactive quiz with ScoreApp
The same idea can perform differently depending on the medium and format.
As seen before, traditional lead magnets (like PDFs) have extremely low conversion rates and don’t help you learn more about your audience.
Quizzes are much more attractive, give you a tonne of useful data, and allow you to personalize and optimize the rest of your funnel.
For example, take a “New Business Website: Readiness Test” or a “What’s Your SEO Score?” self-assessment. You could create them as PDFs. However, you’d be relying on your audience to download them, open them, and calculate their score manually (without you knowing what it is).
An interactive quiz, on the contrary, happens in real-time, offering a personalized experience to your participants while collecting data for you. A win-win!
So, once you’ve used AI to plan your lead magnet, here’s how ScoreApp can help:
- Make your personalized lead magnet dynamic – Use our intuitive drag-and-drop builder or customize one of our templates to match your branding and goals, creating a professional and attractive online quiz. You can also make the most of our AI assistant to write your content, from engaging questions to tailored results. With ScoreApp, you can also make the full experience feel relevant to each lead (for example, with different results pages and logic jumps that skip irrelevant questions)
- Make your quiz lead magnet work for you – What do you need to find out to nurture each participant in a more personalized way (for example, it could be their job role, industry, turnover, biggest problem, goal, or something else entirely)? And what makes someone a hot lead? Set your own criteria. Then, ScoreApp will start segmenting your leads and identifying the warmest ones for you
- Set up a funnel to nurture your new contacts – Were you planning on sending the same follow-ups to everyone? They’d be so generic that they’d connect with… no one!
Instead, prepare tailored email sequences for each segment (for example, talk about your mission, offer relevant tips, focus on their main problem, tell the story of how you helped a client who used to be in their shoes, tackle their misconceptions, and recommend the best product or next step for them). You can certainly use AI to write them. Just make sure you review them and include your expertise and human touch.
Then, connect ScoreApp with the marketing automation tools you already use, like your email platform or CRM. Those sequences will get triggered whenever someone completes your quiz. Easy
That way, you won’t be churning out an AI-generated lead magnet and hoping for the best. You’ll have a strategic funnel that’s always working in the background for you!
5. Promote and optimize your lead magnet
None of this will matter if your audience doesn’t know your lead magnet exists or doesn’t feel compelled to sign up for it. So, have a strategy in place. Once again, AI can help (for example, when drafting your content) but use your judgment too, and keep including that human touch.
- Create a landing page for your lead magnet – ScoreApp gives you customizable and scroll-stopping templates. In your copy, lead with how signing up for this resource will benefit your audience
- Make it impossible to miss – Add that landing page to your website and link to it… everywhere! Make the most of pop-ups and banners, too
- Promote your lead magnet – Start using it in your marketing: send it to your email list, create new social media content around it, run paid ads to your landing page, and keep using your lead magnet as a call to action (for example, during events, webinars, and brand collaborations)
- Review and optimize your lead magnet – ScoreApp gives you handy features and analytics to do all this, like A/B testing. So, once you’ve been promoting your lead magnet for a while, you’ll be able to see how your audience is engaging with your funnel, knowing exactly what to change or tweak to maximize your conversions
Use AI and ScoreApp to build an effective quiz lead magnet fast
To create an AI-generated lead magnet that converts (not one that gathers dust), be savvy.
Use AI to help with your planning, brainstorming, and initial drafts but include an overall strategy, human touch, and personalization to really connect with your audience. ScoreApp makes this a breeze!
Instead of a generic PDF resource, you’ll build a full funnel that keeps growing your list, giving you data, and nurturing your contacts in a tailored way until they’re ready to buy.
Start by building your quiz lead magnet with ScoreApp today and for FREE.
