For your life coaching business to thrive, you need one thing: a consistent stream of right-fit leads. Unfortunately, that’s exactly where many brilliant coaches fall short.
But if you are tired of waiting for unpredictable word of mouth or wasting time on sales calls with uncommitted prospects, you can change that with a human design profile quiz.
If you’re already using human design as part of your coaching, you know this better than us: it’s a self-knowledge framework to understand someone’s energy type, true essence, purpose, and decision-making strategies.
By helping your audience discover theirs? You’ll attract more relevant people and collect insights to personalize your touchpoints, turning more leads into clients.
We’ll show you how it works in practice and how to build a human design profile quiz with ScoreApp.
Why a human design profile quiz is a powerful lead magnet for life coaches
Most coaches are still relying on traditional lead magnets like PDFs and checklists, but they’re so overused that their landing pages only convert at 3-10% (and that’s without considering that, after signing up for those resources, many will let them sit in their Downloads folder).
Instead, ScoreApp quizzes average 30-50% conversion rates and help you get paying clients, too.
Here’s why, given your sector, you should consider a human design profile quiz, specifically.
A human design profile quiz attracts the right leads
Unlike more generic lead magnets “for everyone”, it’ll grab the attention of those who are actively looking for answers and who resonate with your coaching style (in other words, your target clients).
They’ll be compelled to sign up for it because quizzes have a higher perceived value, and you can lead with that element of self-discovery.
Make sure you ask for their email address before sharing their results, so you can stay in touch. With ScoreApp, you can collect it before they access the quiz itself, which will also allow you to retarget the small percentage who won’t complete it.
Example of a human design profile quiz
You could create a quiz titled “What’s Your Human Design Type?”, leading with how your participants will discover their energy type, essence, and decision-making style.
After asking them questions about their birth information, behaviors, and preferences, it’ll show them their human design: are they a Manifestor, Generator, Manifesting Generator, Projector, or Reflector?
On that results page, tell them what it means in practice, including one tip to harness their strengths and overcome their weaknesses (for example, a Manifestor’s strategy is to inform, and because their energy comes in powerful bursts, it’s important for them to rest in-between them instead of pushing it), and invite them to book a coaching session to dive deeper.
It segments them, bringing you valuable insights
A human design profile quiz literally asks questions to your target clients, without you having to do it on a 1:1 basis during calls.
This will allow you to:
- Divide your leads into groups based on their answers or human design
- Collect valuable data
- Use it to personalize your touchpoints and marketing (more on that soon!)
- Recommend the most relevant next step for each lead
- Only get on calls with committed and right-fit prospects
With ScoreApp, you can do this automatically by connecting your quiz to your CRM or email marketing platform.
It positions you as the coach for them
Your human design profile quiz will also:
- Set you apart from all competitors
- Allow you to keep in touch with your leads, staying top of mind
- Prove you know your stuff, helping them familiarize themselves with your approach to coaching
- Show them you care about identifying what’s right for them instead of pushing the same one-size-fits-all solutions to everyone
Some leads will book a call after receiving their results, and as for everyone else… We bet most of them will immediately think of you as soon as they’re ready to take action!
How to create a human design profile quiz with ScoreApp
With ScoreApp, building a human design profile quiz is as easy as 1, 2, 3.
1. Choose the best angle for your human design profile quiz
Sure, these quizzes help people discover their human design, but you might need a slightly different angle depending on:
- Your target clients – Who are you trying to reach? What do they care about? What motivates them to discover their human design?
- Your goals – What are you hoping to achieve with this quiz? How will it make your life easier? For example, you might wish to book more discovery calls, sell more paid sessions, or recommend a specific package without getting on a call
You’ll find the right quiz angle at the intersection of those two.
Examples of human design profile quizzes
- “Uncover Your Human Design”, helping people get the clarity they crave
- “Are You Aligned with Your Life Purpose?” to show them whether or not they’re living a life that’s authentic to them
- “Discover Your Energy Type to Boost Your Business”, targeting self-employed professionals
2. Write strategic quiz questions
Your questions must keep your target clients engaged (otherwise, they won’t complete your quiz) and collect the data you need, so you can identify their human design type as well as who would be a right fit for your services.
So, when planning them:
- Aim for 5-15 questions
- Keep them conversational, as if you were already having a 1:1 conversation or coaching session
- Make your quiz varied with a mixture of formats, prioritizing those that are quick and easy to answer (like multiple choice, yes/no, and image-based questions)
Examples of human design profile quiz questions
- “How do you feel about starting new projects or ideas?”
– I love it and can’t wait to start!
– I get excited but wait for the right opportunity before taking action
– Intrigued but I wait until I have complete clarity
– I actually DREAD it - “How do you make decisions?”
– On the spot because I trust my gut
– I seek advice from trusted people
– I look into it properly and conduct some research
– I keep procrastinating to avoid making one - “You feel the need to recharge your energy. What do you do?”
– Image-based answers with different activities and scenarios - “How do you feel about working in a structured routine?”
– I THRIVE with a consistent routine!
– I like some structure but still need flexibility
– I struggle with routines and usually choose to go with the flow
– I only follow my own rhythm and natural cycles
3. Prepare meaningful results
Your target clients signed up for your quiz because they wanted to discover their human design profile. So, deliver on that promise, and impress them with results pages including:
- What their human design type means for them in practice
- Relevant tips and insights
- The best call to action for them (we’ll cover that soon)
With ScoreApp, you can create personalized and dynamic results pages for each profile while keeping them on brand and visually appealing.
How to convert your quiz participants into clients for your coaching business
We said it from the start. It’s not just about getting engagement or leads: you need paying clients, too. So, here’s how your human design profile quiz will help.
Offer a 1:1 session (free or paid)
Depending on your preferences and goals, you can choose to do this with:
- Everyone who completes your quiz
- Only those scoring above a certain percentage (for example, if they answered 8-10 to the question “How motivated are you to explore your human design type and create a plan of action?”)
Either way, use your results pages to invite your leads to book a free consultation or a paid 1:1 coaching session to dive deeper into their human design.
To compel more people to take action, include reviews from past clients.
And the best part? You will then get to use your leads’ answers to inform your sessions, instead of starting from scratch (genius, right?!).
Keep nurturing your quiz participants
With your quiz, you’re building a list of people who are interested in your niche and consented to hear from you. It’d be a massive waste, if you didn’t contact them after sending them their results!
So, set up personalized email sequences for each segment, staying in touch until they’re ready to take the next step. For example:
- Focus on their biggest challenges and goals
- Send them more tips and resources, like a free guide to apply their human design in everyday life
- Build a connection through your story, anecdotes, and mission
- Invite them to relevant workshops or subscriber-only events and webinars
- Build trust through client results and stories
- Share sales-enablement content, like blog posts tackling their misconceptions
- Send them the most relevant call to action, and consider including an exciting incentive, like a time-limited discount
Get more leads and clients as a life coach with a ScoreApp human design profile quiz
To get clients, you don’t have to keep doing all the heavy lifting on a 1:1 basis!
With a human design profile quiz, you will:
- Attract more people who are already interested in what you do and have a problem you can solve
- Segment them to then nurture them in a personalized way
- Position your life coaching services as the obvious next step, turning more leads into clients
And when you choose ScoreApp and connect your quiz to your email marketing platform or CRM? You’ll get to do all this automatically.
Start by creating your human design profile quiz today and for FREE.
