Building an audience of highly qualified and engaged leads is a struggle for many businesses. If you’re tired of spending hours creating lead magnets that don’t convert – and watching your email list stagnate as a result – here’s a smarter approach:
An online quiz typically converts at a rate of 30-50%… around 10x higher than static lead magnets.
Traditional lead magnets are generic. They offer the same advice to every person who downloads them. An online quiz, on the other hand, delivers immense amounts of value by creating an interactive experience your audience will genuinely enjoy.
As a result, your ideal customers will be happy to hand over their email addresses. They want to access personalized insights on a topic they care about!
If you’re new to quiz marketing, you might be wondering what kind of online quiz will work best for your business.
In this blog, we’re sharing five quiz ideas proven to engage, educate, and convert the right people.
Whether you’re a coach, consultant, service provider, or e-commerce brand, there’s a quiz type here for you!
1. The assessment quiz: Discover your score
Ideal for: Coaches, consultants, and service businesses.
One of the most commonly used online quizzes, an assessment quiz helps users to evaluate their performance or activity in a certain area.
The titles of these quizzes are usually question-based to grab attention. After all, when you ask a question, people want to find out their answer – and they’ll give you their contact details to build your email list to get it!
Example titles could include:
- For marketing consultants: “What’s Your Marketing Confidence Score?”
- For career coaches: “What’s Your Job Satisfaction Score?”
- For financial advisors: “What’s Your Financial Freedom Score?”
These quizzes should help people identify what they are doing well, where they can improve, and position your service(s) as the solution to their problem.
Use a range of question types in an assessment quiz to make the experience fun and engaging – and to collect different kinds of insights on your leads!
With ScoreApp assessments, you can create bespoke quizzes with a range of question types, including:
- Yes/no questions
- Multiple choice question
- Slider questions
- Open-ended questions
Results should be framed as a score or level (ScoreApp can present these as visually-appealing charts and percentages) with a tailored results report that provides easy-to-action tips and advice.
You can then use ScoreApp to segment users by their score range.
This automatic lead scoring enables you to identify who is ready to take the next step and tailor follow-up content (such as personalized email marketing sequences) to each lead.
2. The personality quiz: Which type are you?
Ideal for: Personal brands, creators, and service businesses.
Another popular online quiz is a personality quiz.
Personality quizzes help users to learn more about themselves, and you to learn a lot more about them.
Example titles could include:
- For business coaches: “What Kind of Entrepreneur Are You?”
- For financial advisors: “What’s Your Budget Personality?”
- For personal trainers and fitness influencers: “What’s Your Fitness Persona?”
When you provide this kind of value to your leads, you build a connection with them.
This base level of trust helps them move along the buying journey more quickly, as they will believe that your products or services will help them.
You can use the information you collect to match leads with specific services or products that match their needs, and market them using your email list.
ScoreApp makes it easy to customize results and track which types of quizzes, results reports, and email marketing content convert best.
Results reports are automatically personalized for each lead based on their quiz results, to ensure they get the most value out of the experience.
You can also A/B test and track the performance of your quiz, landing page, and follow-up emails, to make adjustments and continuously improve performance over time.
3. The readiness quiz: Are you ready for X?
Ideal for: Coaches, consultants, and service businesses.
While assessment quizzes and personality quizzes are designed for wider lead generation activity, readiness quizzes are designed to identify your highest-potential customers.
These quizzes help users identify how ready they are to take action in a particular area of business or life, and help you focus your time and effort on the people who are most likely to become your customers.
Usually, they validate an existing feeling or knowledge level, and will encourage the warmest of these leads to take the next step in their sales journey.
Example titles could include:
- For business coaches: “Are You Ready to Launch Your Online Course?”
- For career coaches: “Are You Ready for a Career Change?”
- For interior designers: “Are You Ready for a Home Makeover?”
Readiness quizzes also provide a cost-effective, highly targeted way to build a waitlist for a product or service you are considering launching.
You can use email marketing software – and ScoreApp quiz data – to automatically send sales enablement content to particularly warm leads, such as:
- Client testimonials
- Case studies
- Video mini-courses
- Whitepapers
Alongside this content, include a clear call to action (CTA) in every email, such as:
- “Book your free discovery call.”
- “Save your space at our free webinar.”
- “Start your free trial today.”
As a result, you’ll build your email list with high-quality leads and continue to convert them on autopilot!
4. The problem/solution quiz: Find your biggest challenge
Ideal for: Consultants, agencies, and SaaS businesses.
The problem/solution online quiz pretty much does what it says on the tin: It helps people identify their pain points and gives you valuable data to personalize support and position your business as the ideal solution.
Example titles could include:
- For business consultants: “What’s Stopping You From Scaling Your Business?”
- For software providers: “What Are Your Biggest Business Bottlenecks?”
- For marketing agencies: “What’s The Biggest Problem With Your Marketing?”
Set up your results report to provide a clear summary of the main problem your user is experiencing, with three practical tips they can follow to make improvements – and, of course, a relevant CTA that points them to one of your services.
The questions these quizzes pose act as a really strong hook, making them perfect to embed on your website to collect more visitor data.
Quizzes are a highly shareable form of content, so you could feature yours in organic and paid social media content to attract a wider audience to your business.
Not sure where to start with marketing your quiz?
We’ve got you covered!
Alongside hundreds of ready-to-use templates, ScoreApp has social media swipe files, blog post templates, and video scripts you can easily customize to maximize the performance of your quiz.
5. The product matcher quiz: Get your personalised recommendation
Ideal for: Ecommerce, SaaS, and product-led businesses.
These online quizzes take personalization to the next level because each user will be guided towards a specific product or plan based on their answers.
Example titles could include:
- For SaaS companies: “Which CRM Tool Is Right For You?
- For beverage brands: “Which Cocktail Is Your Signature Serve?”
- For apparel companies: “Which Running Sneaker Is Your Perfect Fit?”
When you can be specific about your recommendations for people, you also help your users avoid the choice paradox.
Research has shown that the more choices people have, the less likely they are to purchase. By giving people a clear path to purchase, you reduce choice overwhelm and boost conversions.
ScoreApp’s online quiz-building software uses conditional logic to create tailored quiz journeys and relevant product or service recommendations for every lead.
For example, if you ask “How large is your team?” and a user answers “Less than 10 people”, you can guide them to questions (and services) that are relevant to SMEs.
Creating this kind of hyper-personalized pathway improves quiz completion rates by only asking the most relevant questions – which leads to deeper insights for you and highly-engaged leads for your email list!
ScoreApp: The best online quiz maker to grow your email list
Here’s how ScoreApp can help you design online quizzes that grow your email list:
- Pre-designed templates for each quiz type: With hundreds of quiz templates, you can set up engaging and interactive assessments, profile quizzes, surveys, waitlists, and more… in less than an hour!
- Drag-and-drop builder: Every section of our quizzes, landing pages, and results reports is completely customizable and can be branded with your logo, colors, and fonts.
- Automatic lead capture: interested users need to provide their contact information to access your quiz, so you can build your email list full of people with a warm interest in what you offer.
- Email marketing and CRM integrations: ScoreApp can be integrated with all major email marketing and CRM platforms, including Mailchimp, Hubspot, Keap, and more. Plus, you can link your online quiz to over 3000 other marketing tools using Zapier.
- Real-time analytics: Our intuitive dashboards analyze quiz responses down to an individual question level, so you can improve performance based on what’s working (and what isn’t) in real-time.
Boost your email list with ScoreApp’s online quiz builder software
With the right quiz, growing your email list doesn’t need to feel like guesswork.
Use one (or more!) of the ideas above to create powerful, high-converting lead magnets that attract, nurture, and convert your ideal customers 24/7, 365 days a year.
No matter which quiz type you choose to build, ScoreApp is here to help.
From initial idea to an automated delivery, our online quiz builder streamlines the entire process of creating, launching, and marketing your quiz.
Find out how simple quiz marketing can be when you start your free ScoreApp trial today.
