The Best Online Quiz Maker to Grow Your Email List
Have you ever taken an online quiz before?
The answer is probably yes!
Maybe you took a quiz on your leadership style or how ready you are to scale your business…
You might also have taken online quizzes for personal reasons, like finding a new hobby or choosing your next holiday destination.
But did you know that online quizzes (just like these ones) are one of the smartest marketing tools out there?
If quiz marketing is a brand-new concept for you and you aren’t sure where to start, we’ve got you covered.
In this blog post, we’ll explain:
- What an online quiz really is
- How it works behind the scenes
- How you can use a quiz to engage your audience and grow your business
- Getting started with an online quiz maker (like ScoreApp!)
1. What is an online quiz?
An online quiz is a short interactive questionnaire embedded on a website or landing page.
Quizzes have a wide range of purposes. An online quiz can range from fun personality quizzes to detailed diagnostic assessments.
When you’re trying to grow your email list, the goal is always to attract right-fit customers to your business, collect their information, and start to nurture a relationship and build trust through targeted content.
An online quiz ticks all these boxes, as it can be designed to provide personalized results to your leads based on their answers.
The beauty of online quizzes is that they can be used by a wide range of business types across many industries, including:
- Coaches
- Consultants
- SaaS companies
- Ecommerce brands
- Creators
2. How online quizzes work
Online quizzes are typically hosted and promoted on a standalone website landing page.
People provide you with their contact information (usually their name and email address) to access your quiz and receive their results.
Once they begin your quiz, users will answer a set of questions. We recommend including between 7 and 12 questions in your online quiz. Any less and you will struggle to collect meaningful insights, and any more could make the user feel they are being interrogated!
With ScoreApp, you can include a range of question types to maintain interest in your quiz, including:
- Yes/no questions
- Multiple choice questions
- Slider questions
- Open-answer questions
As your prospects complete your quiz, your online quiz maker will work behind the scenes, using logic to assign scores, categories, or outcomes to each person based on their answers.
At the end, the user will receive their personalized results. This is often paired with some tailored advice or a logical next step, such as booking a follow-up consultation or a discount to make a purchase.
The end of the quiz is only the beginning.
You should use the data you collect to add everyone who fills out your quiz to your email list.
With online quiz software like ScoreApp, you can automatically segment your leads into different categories to send hyper-personalized follow-up messages and bonus content.
3. Why quizzes are so effective
Quizzes typically convert at a rate of 30%-50% – around 10 times more than a traditional static lead magnet.
Why?
Because they provide so much value!
People love interactive content. Your quiz provides the best of both worlds: it’s fun to fill in, AND it feels useful at the same time.
Quizzes turn cold visitors into warm leads, as every person has a different experience completing your quiz.
Your prospect will select their answers based on their individual situation. With ScoreApp, you can take this to the next level by including conditional logic within your questions to create personalized pathways as people progress through your quiz.
Gaining this level of insight about your leads helps you qualify them automatically.
This way, you can use your time and resources on the people most likely to become your next customers. You can also nurture high-potential leads by adding them to specific email marketing sequences
Best of all, you can use different quizzes for different purposes!
Online quizzes can be used throughout your marketing and sales processes to increase engagement and improve conversion rates.
For example, you can create:
- A lead generation quiz to bring people into your sales funnel.
- A waitlist quiz to build excitement and demand for a new product or service.
- A survey quiz to collect feedback to optimize your messaging, marketing, and offering.
- An onboarding quiz to create a first-class experience for every new customer.
4. Real-world uses for online quizzes
Now that you understand what online quizzes are, how they work, and why they’re so effective, you might wonder how to create one for your business!
Online quizzes for coaches
Use case: Assess readiness for a specific course or program.
Top tip: Use a few pre-qualification questions in your quiz to accurately score your leads based on their likelihood to convert.
- For business coaches: “What’s Your Leadership Style?”
- For life coaches: “How Fulfilled Are You in Life?
- For career coaches: “Are You Ready For a Career Change?”
Quiz templates for coaches:
The Business Coach Waitlist Scorecard
Online quizzes for e-commerce brands
Use case: Match users to the right product.
Top tip: Avoid the choice paradox by providing (at most) three product suggestions that could provide the solution your prospects require.
- For travel companies: “Discover Your Next Adventure Holiday Destination.”
- For fashion brands: “Find Your Perfect Pair of Jeans.”
- For beauty companies: “What’s Your Ideal Skincare Routine?”
ScoreApp quiz templates for coaches:
The Black Friday Waitlist Countdown Scorecard
The Win Luxury Jewellery Scorecard
Online quizzes for agencies
Use case: Diagnose a marketing gap or challenge.
Top tip: Send sale enablement content – like customer case studies – as part of your email follow-up to build trust and social proof.
Example quiz topics:
- For social media agencies: “How Impactful is Your Social Media Content?”
- For website designers: “How Effective is Your Website?”
- For digital marketing agencies: “What is Missing From Your Marketing Strategy?”
ScoreApp quiz templates for agencies:
The Marketing Impact Scorecard
Online quizzes for SaaS companies
Use case: Educate leads and build segmented lists.
Top tip: If you are launching a new software product, set up a waitlist quiz to drip-feed exclusive information and build pre-launch excitement.
- For HR software: “How Streamlined is Your Hiring Process?”
- For CRM software: “What CRM Features Does Your Business Need?”
- For accountancy software: “Are You Managing Your Business Finances Effectively?”
Quiz templates for SaaS companies:
The AI Disruption Analysis Scorecard
The Business Security Scorecard
5. Why ScoreApp is the best online quiz maker
Easy-to-use drag-and-drop builder
With ScoreApp’s online quiz maker, you can get started with quiz marketing to grow your email list in less than an hour.
Our online quizzes, landing pages, and results pages are fully customizable, with over 50 drag-and-drop sections including CTAs, testimonials, videos, and more.
You can ensure your quiz perfectly matches your branding as you can easily add your colors, fonts, and logos across every element of your quiz.
Pre-designed templates by industry
ScoreApp has over 100 ready-to-use templates that can be easily filtered by industry, so you can find the ones most relevant to your needs.
Not only that, but we provide different templates for different quiz types, including:
- Scorecard assessments
- Profile quizzes
- Webinar registration quizzes
- Waitlist quizzes
- Video mini-course quizzes
- Survey quizzes
- PDF download requests
- Book request quizzes
Smart logic, dynamic results pages, and email integrations
ScoreApp has been built with user experience at the forefront.
You can set up individual user journeys using conditional logic – meaning the questions can change as people proceed through your quiz, depending on how they have answered so far.
You can then build on this hyper-personalized experience by automatically delivering a dynamic results page to every person who completes your quiz.
These PDFs are packed full of insights based on specific quiz results. They will include easily digestible charts and tailored advice, so each user understands their situation more clearly and how they can start to make changes.
And if you’re wondering where your email list fits in…ScoreApp directly integrates with all major email marketing platforms, and can be connected to an additional 3000 tools via Zapier.
This means you can use quiz data to set up and optimize email marketing journeys for different audience segments, build trust in your authority, and encourage conversions long after your quiz has been completed.
Built-in lead capture and analytics
One of the biggest problems with online quiz makers is that they don’t automatically segment your leads.
ScoreApp, on the other hand, will score your leads based on their quiz answers and distribute them into different customer segments for easy follow-up opportunities.
Not only that, but you can track every aspect of quiz engagement, including:
- Number of quiz completions
- Lead conversion rate
- Number of landing page visitors
- Average and individual quiz scores
- Average quiz completion rate
- Average and individual quiz completion time
- Average quiz drop-off rate
- Each lead’s score
- Results page engagement rates
And more!
Ideal for marketers who want results without needing a tech team
Best of all, ScoreApp quizzes require absolutely no coding or design expertise. Our award-winning team has done all the hard work for you!
Our online quiz maker is perfect for marketers who want to create high-impact, high-converting lead magnets and then nurture relationships on autopilot.
Start growing your email list with ScoreApp’s online quiz maker
Online quizzes are much more than a fun distraction. When set up strategically and leveraged correctly, they’re a powerful tool that transforms attention into action.
If you’re ready to create a quiz that grows your list and connects deeply with your audience, why not try ScoreApp today?
It’s free to get started and takes less than an hour to launch your first quiz!
