Get More Coaching Clients with a Career Personality Quiz 

Before you can help clients choose the right career, you must help them choose your services over your competitors (otherwise, you’ll keep scrambling for new leads, wasting time with uncommitted prospects, and waiting for word of mouth).

Sadly, most career coaches haven’t got a system to do that smoothly and consistently, but with a career personality quiz, you can change that. 

It’ll attract more relevant leads, identify who is (not) a good fit, and give you juicy insights, allowing you to personalize your touchpoints and get more clients.

Here’s how career personality quiz funnels work in practice and how you can create yours with ScoreApp in 5 easy steps.

Why do career personality quizzes work so well for lead generation?

Most coaches are still offering PDFs or checklists as lead magnets (= overused and the same for everyone). Not only do their landing pages convert at a mere 3-10%: most leads will let those resources sit in their Downloads folder.

Instead, ScoreApp quizzes average 30-50% conversions and help you turn more leads into paying clients, too. Why? 

• Self-discovery – Your target clients are naturally curious about their blind spots, strengths and weaknesses, and untapped career possibilities
• Desire for guidance – They also feel stuck due to choice overload and decision overwhelm. So, your quiz will give them the starting point and clarity they crave 
• Attractive – Because they offer a dynamic and personalized experience, quizzes have much higher perceived value

For all these reasons, your target clients will want to sign up for your career personality quiz lead magnet! And these aren’t even the only ways in which it’ll boost your lead generation and client acquisition:

• Standing out – Your personality quiz will set you apart from competitors, positioning you as the career coach for your target clients
• Real-time – No risk of someone downloading your lead magnet and forgetting about it
• Data – By asking questions to your audience, you’ll learn all about their challenges and goals
• Personalization – You can use that data to tailor your marketing and touchpoints, making the rest of your funnel even more effective (more on that soon)
• Strategic starting point – Your personality quiz becomes a no-brainer. When they discover your career coaching business, more leads will want to start from that, especially if they’re not quite ready to book a call. You can then nurture them in a tailored way until they get there 
• Tactical calls – No more starting from scratch or getting on calls with everyone. Only offer that next step to your right-fit leads (for example, those who answered 8-10 to “How ready are you to change your career over the next six months?”), and use their answers to guide those first sessions

How to create your career quiz with ScoreApp

Never built a quiz before? Not a problem. ScoreApp’s interface and features make it a breeze.

1. Come up with the right angle for your career personality quiz

This lead magnet is going to be so much more than just “a fun quiz for engagement”. So, plan it strategically by:

• Making it valuable for your specific ideal clients – Otherwise, they won’t sign up for it! So, who are you targeting? What are they struggling with, and what do they want to achieve? For example, they might be corporate women feeling burnt out or professionals torn between a career change and starting their own business
• Aligning it with your goals – What are you hoping to achieve with this career personality quiz? Maybe you want to book more discovery calls or paid sessions, or you might wish to recommend the right next step for each lead before getting on a call

You’ll find the perfect quiz angle for your career coaching business at that intersection (but to get you started, here are some ideas).

Examples of career quizzes

• “What’s the Right Career for Your Dream Lifestyle?” to help clients find alignment
• “Should You Change Jobs or Start Your Own Business?” so you can nurture them accordingly and recommend the right service 
• “What’s Keeping You Stuck in a Career You Hate?” to focus on your clients’ blocks and mindset 
• “Are You Ready for a Career Change?” as a readiness test to only invite your most committed leads on a call

2. Create a compelling quiz landing page

Even though it’s free, you must “sell” your quiz lead magnet. So, create a show-stopping and effective landing page:

• With your copy, speak to that specific target client, and lead with how taking your career personality quiz will benefit them (what will they receive or learn about themselves? What difference will this make for them in practice?)
• Build trust with reviews from past clients
• Make it on-brand, and add relevant visual elements like work-related pictures
• Pepper it with unmissable calls to action

With ScoreApp, you get a library of customizable templates and an intuitive drag-and-drop builder (for free!).

3. Write strategic quiz questions 

The questions you show to your quiz participants have two jobs: keeping them engaged, and giving you the answers you need (for example, to segment them into groups, automatically show them the right career profile, and identify the hottest leads).

So, consider: 

• Sticking to 5-15 questions
• Framing them around relevant work scenarios (like office dynamics, decision-making, or everyday problems) to meet your leads where they are right now
• Making them clear and conversational (no complicated jargon!), as if you were already having a 1:1 conversation or coaching session
• Keeping them varied through a mixture of formats (ScoreApp gives you 9 different ones) but prioritizing those that are particularly quick and easy to answer, like yes/no and multiple choice questions

With ScoreApp, you also get insightful analytics. So, for example, if many leads tend to leave after a specific question, you can change it or shorten the full quiz.

4. Create valuable quiz results

Go beyond a basic “Your career personality is Unstoppable Ladder-Climber” or “You scored 74% in the Human Resources category”. 

Deliver on the promise made by your quiz title, and make a lasting impression:

• Create dynamic and tailored quiz results pages 
• Put those results into context, including in-depth insights and what they mean for that person in practice 

• Go above and beyond (for example, by adding relevant images, videos, or reviews from past clients)
• Offer the most logical and useful call to action based on each lead’s profile and score (for example, if they show a lot of interest and could be a good fit for your coaching services, invite them to book a discovery call. Not ready? Educate them and nurture them with resources like a career planning guide)

With ScoreApp, you’ll create attractive, valuable, and dynamic results pages for each segment or personality profile. 

5. Set up an automated follow-up sequence

Some leads will take action when they get to their results page, but most will need some more time and nurturing. So, don’t abandon them!

Create an email sequence acting as a bridge between your career personality quiz and your services:

• Connect ScoreApp to your CRM or email marketing platform
• Plan your email sequence. For example, you could:
  – Inspire a connection through your story and mission
  – Focus on each lead’s biggest stuck point
  – Educate them with additional resources and tips
  – Invite them to webinars and workshops so they can familiarise themselves with your career coaching approach
  – Build trust through client results
  – Send them sales-enablement content to reframe their concerns and misconceptions 
• Personalize your sequence or create different ones for each segment (for example, based on their career profile or on whether they should stay in the corporate world or start their own business)
• When the time is right? Offer the most relevant call to action for each segment, like linking to a specific service page or sending them a tailored message, inviting them to book a call

That way, whenever someone signs up for your career personality quiz, this simple funnel will keep nurturing them, allowing you to stay top of mind—without you having to do it manually (phew!).

Launch your career quiz with ScoreApp today and for FREE

Promoting your career personality quiz to reach more people 

Your target clients can’t take your career quiz if they don’t know it exists. So, make it impossible to miss.

• Add your landing page to your website, and consider using pop-ups and banners, too
• Link to your quiz landing page in your LinkedIn bio 
• Share it in relevant online groups and professional spaces where your target audience is active
• Send it to your current email list
• Market it regularly, and create content that feeds into it (for example, link to your quiz in your blogs, social media posts, and videos)
• Offer it whenever you show up for your business, from networking events to workshops and webinars

Get more coaching leads and clients with a ScoreApp career personality quiz

Help confused professionals discover and book your services. With a career personality quiz, you will:

• Reach and retain more of the people you can genuinely help (not random online strangers who will never buy from you)
• Collect valuable data to learn all about them, segment them, and identify who would be the right fit
• Nurture them automatically, turning more leads into clients while offering them a valuable personalized experience

Go beyond a basic lead magnet or a quiz that’s just for engagement. Create a full career personality quiz funnel with ScoreApp today and for FREE.